Acceleration’s Post

Acceleration SSA’s Richard Clogg joined IAB South Africa's Brand Council Roundtable last week for a valuable discussion on the power and importance of 1PD in the future of marketing. The conversation was packed with important insights for how marketers can position their businesses for long-term growth and transformation in a privacy-first world. In case you missed it, here’s a quick rundown of top takeaways and event themes:  ✔ 1PD is Key to Success: A 1PD strategy is non-negotiable and critical to marketing success in a privacy-driven world.  ✔ Double Down on Privacy: Prioritize collection of consented data and ensure you’re upholding customer trust, always. ✔ Lean into AI: Utilize AI across targeting and measurement to unlock new opportunities. It's not just a buzzword; it's a game-changer in today's marketing landscape.

Acceleration SSA’s Richard Clogg joined IAB South Africa's Brand Council Roundtable last week for a valuable discussion on the power and importance of 1PD in the future of marketing. The conversation was packed with important insights for how marketers can position their businesses for long-term growth and transformation in a privacy-first world. In case you missed it, here’s a quick rundown of top takeaways and event themes:  ✔ 1PD is Key to Success: A 1PD strategy is non-negotiable and critical to marketing success in a privacy-driven world.  ✔ Double Down on Privacy: Prioritize collection of consented data and ensure you’re upholding customer trust, always. ✔ Lean into AI: Utilize AI across targeting and measurement to unlock new opportunities. It's not just a buzzword; it's a game-changer in today's marketing landscape.

Acceleration SSA’s Richard Clogg joined IAB South Africa's Brand Council Roundtable last week for a valuable discussion on the power and importance of 1PD in the future of marketing. The conversation was packed with important insights for how marketers can position their businesses for long-term growth and transformation in a privacy-first world. In case you missed it, here’s a quick rundown of top takeaways and event themes:  ✔ 1PD is Key to Success: A 1PD strategy is non-negotiable and critical to marketing success in a privacy-driven world.  ✔ Double Down on Privacy: Prioritize collection of consented data and ensure you’re upholding customer trust, always. ✔ Lean into AI: Utilize AI across targeting and measurement to unlock new opportunities. It's not just a buzzword; it's a game-changer in today's marketing landscape.

https://lnkd.in/gchjrGKN 1. AI’s ANA moment: AI talk was ubiquitous. 2. Big platforms don’t get much public heat: Beware of algorithms that amplify content on anger, envy and fear. 3. Retail media grabs consumer budgets: The high growth channel could soon receive even more investment, including from dollars normally dedicated to traditional advertising. 4. Data is king: Gartner research shows that investments in data and analytics surged 37% last year and are taking a growing share of marketer budgets. 5. Agency alternatives take center stage: P&G has turned to non-agency creators in part to help improve the diversity of the teams behind its work. 6. Purpose lives despite doubters: Some research suggests brand purpose messages aren’t resonating with consumers or helping brands differentiate themselves. Instead of purpose, P&G has been striving in recent years for “irresistible superiority” around tangible benefits. #brand #marketing #cpg #fmcg

🚨 Our first blog of 2024 has just dropped! 🚨 And we kick things off by looking ahead to the biggest marketing trends that we'll see this year. 🔮 From the integration of AI, the rise of voice search and the importance of sustainable practices and personalisation, we cover the essential strategies for success. 🚀 Discover how omnichannel marketing and authentic influencer relationships are shaping the future, and why video marketing is more crucial than ever. ✅ Our latest blog - 8 Top Digital Marketing Trends for 2024 - is perfect for marketers looking to innovate and lead. 💭 Dive in for a comprehensive guide to mastering the digital marketing landscape this year! 👇 https://buff.ly/3twReBD #MarketingTrends2024 #DigitalMarketingTrends #2024Marketing #DigitalMarketing #MarketingStrategy #2024MarketingTrends

𝐓𝐨𝐩 𝟔 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬 𝐭𝐨 𝐖𝐚𝐭𝐜𝐡 𝐎𝐮𝐭 𝐟𝐨𝐫 𝐢𝐧 𝟐𝟎𝟐𝟑 In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses aiming to remain competitive and relevant. As we venture into 2023, several digital marketing trends are poised to shape the digital marketing landscape, offering exciting opportunities for businesses to engage their audiences innovatively. 𝐂𝐥𝐢𝐜𝐤 𝐨𝐧 𝐭𝐡𝐞 𝐛𝐞𝐥𝐨𝐰 𝐥𝐢𝐧𝐤 𝐭𝐨 𝐤𝐧𝐨𝐰𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭. https://lnkd.in/dXhujEdZ #digitalmarketing #marketingtrends #digitalmarketing2023 #digitaladvertising #digitaladvertisingagency #onlineinfatuation #onlinemarketing #linkedinpost #linkedin

In this webinar, Ornico covered: The latest trends in South African social media usage and engagement The impact of AI technologies on brand integrity Strategies for combating misinformation and maintaining brand trust Insights into consumer behaviour and preferences in the digital age. Key takeaways I picked up: The impact of Generative AI and AI in general is significant for marketing teams. Concerns include job security, tool efficacy, and the effect on "authentic" marketing ideas that resonate. Khensani Nobanda from Nedbank presented an interesting comparison of campaign briefs created by AI tools versus human-generated campaigns for the same brief, yielding mixed results in terms of brand relevance and identity. There's an expectation that lower-level jobs will be automated, necessitating marketing personnel to transition into other functions and focus more on strategic marketing design. Companies are making substantial investments in new marketing tools, with a focus on search and chat applications, as well as widespread AI integration. South Africa lags behind the global trend of brands moving away from X (formerly Twitter) due to toxic engagement and reputational risks. X remains more of a brand-building and engagement platform rather than a tactical product/service platform, given its declining ROI. Following global trends, South African brands are expected to shift more towards Instagram and TikTok. Across the main three social media platforms (Facebook, X, and Instagram), the highest user base is in the 12-44 age range, with a sharp decline in usage after that. Generally, younger users tend to be more active on these platforms. I am the outlier clearly.

UK-based digital marketing agency Brainlabs has boosted its valuation more than eightfold to $320mn in its latest fundraising! With technology advances in AI, brands can now narrowly target advertising to consumers and measure the impact of digital media more easily. 📊 GroupM estimates that digital advertising will account for more than two-thirds of the $598.5bn predicted in global revenues this year! #digitalmarketing #digitalmedia

Successful marketers will shift focus back to branding and brand awareness. While data-driven marketing, AI and other martech tools will continue to provide value, consumers still respond to good brand strategies. Getting your brand in front of your target audience has never been more critical. Find a healthy balance and don't be so distracted by emerging tech that you abandon proven methods. - Clay Tuten, KeyMark Inc., 15 Key Marketing Trends To Watch For In 2024 Expert Panel@ Forbes Councils Member.

Evening thought: Reflecting on the evolution of me in International business over time is truly fascinating. In 2007, from the days of flipping through International yellow pages and bulky government directories, the journey has been transformative. Later, the advent of B2B portals shifted the game towards mastering the art of posting and leveraging volume for success. As technology progressed, the digital landscape emerged with Google keywords, websites, and paid campaigns, revolutionizing how we connect with audiences. Today, I find myself amidst the era of complex AI tools and laser-focused targeting, where precision and innovation reign supreme. Embracing this evolution, I'm excited to embark on my international business journey, adapting to the ever-changing landscape and seizing new opportunities." #BusinessEvolution #DigitalTransformation #AIinBusiness