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MIT • AI Strategy & Technology Leader • NBC Universal • AI Newsroom Strategies, AI Enterprise Software, Artificial Intelligence, Generative AI, LLM, OTT, CDP, FAST Channel, Sales Revenue, Data Strategy...

New research from SmithGeiger's Q2 2024 survey reveals a fascinating trend: audiences are gradually warming up to AI-generated news content 🤖 📺, but skepticism still lingers. I explore the data in detail and provide some helpful strategies for news orgs in my latest column for TVNewsCheck. ✍️ Article Link: https://lnkd.in/eMfvhG_V I don't want to give too much away here (please read the article), but here's the key takeaway for broadcasters: embrace AI strategically in newsrooms but prioritize transparency and collaboration. 🤔 Broadcasters who embrace this trend will be better positioned to thrive in the AI-augmented future of journalism. 📈 🙌 Big thanks 🙏 to Andrew Finlayson (SmithGeiger Group), Aaron Ganek (Blazar Ventures), Brian Charles, PhD (Silver Lead & #MIT), David Schmeltzle (BizBudding Inc.), and Brian McNeill (Stringr) for sharing your valuable insights! 📊 #AI #journalism #localnews #broadcasting #media #futureofwork #newstech #transparency #collaboration Michael Depp Kathy Haley #TVNewsCheck #localmedia #ainews #hyperlocalnews

  • AI in the Newsroom: A Calculated Dance with Audiences -- SmithGeiger’s Q2 2024 survey results reveal that audiences are still skeptical, but gradually warming up to AI-generated news content. Here’s a closer look at the new research findings and strategic insights for TV stations aiming to leverage AI while navigating the delicate balance of audience expectations and trust.
Jon Accarrino

MIT • AI Strategy & Technology Leader • NBC Universal • AI Newsroom Strategies, AI Enterprise Software, Artificial Intelligence, Generative AI, LLM, OTT, CDP, FAST Channel, Sales Revenue, Data Strategy...

1mo

Wow! Huge reaction to this article. Thank you! It even made the top story on #NABSmartBrief https://newsletter.smartbrief.com/servlet/encodeServlet?issueid=94B4EDDD-0376-44FC-B048-6334946F1E6D&sid=20301CEC-61D6-4B5B-BC75-446BCE947EBC

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Jim Knapp

Insights & Opinions from a 40 Year Career in Media, Marketing & Public Service

1mo

Great and thorough piece, Jon. “ a more strategic path forward may be to focus on news utility content, not hard news, election coverage or creating computer-generated reporters.”

Robert Caulk

Founder @ Emergent Methods | AskNews.app

3w

Love this article, thanks Jon. Mind if I cite this article in our pitch deck 😉?

Michael Depp

Editor of TVNewsCheck

1mo

It's important for newsrooms to keep a bead on what audiences perceive to be allowable uses of AI, which, of course, remains a moving target. Some very good best practices also here, particularly transparency in all use.

Great information on an important trend. Kudos

Andrew Finlayson

EVP Digital Strategies AI SmithGeiger/Accelerate - Helping storytellers grow their impact | Generative AI, LLM, Synthetic Media, Audience Insights, OTT/Streaming, Mobile, Revenue, Analytics/Metrics - We Attack Problems

1mo

AI is going to be a game changer at every level of local media. Thanks to Jon for continuing to ask great questions about the opportunities and obstacles.

Jake Seaton

Manager of Core Ad Integration at NBCUniversal

3w
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