MIT • AI Strategy & Technology Leader • NBC Universal • AI Newsroom Strategies, AI Enterprise Software, Artificial Intelligence, Generative AI, LLM, OTT, CDP, FAST Channel, Sales Revenue, Data Strategy...
New research from SmithGeiger's Q2 2024 survey reveals a fascinating trend: audiences are gradually warming up to AI-generated news content 🤖 📺, but skepticism still lingers. I explore the data in detail and provide some helpful strategies for news orgs in my latest column for TVNewsCheck. ✍️ Article Link: https://lnkd.in/eMfvhG_V I don't want to give too much away here (please read the article), but here's the key takeaway for broadcasters: embrace AI strategically in newsrooms but prioritize transparency and collaboration. 🤔 Broadcasters who embrace this trend will be better positioned to thrive in the AI-augmented future of journalism. 📈 🙌 Big thanks 🙏 to Andrew Finlayson (SmithGeiger Group), Aaron Ganek (Blazar Ventures), Brian Charles, PhD (Silver Lead & #MIT), David Schmeltzle (BizBudding Inc.), and Brian McNeill (Stringr) for sharing your valuable insights! 📊 #AI #journalism #localnews #broadcasting #media #futureofwork #newstech #transparency #collaboration Michael Depp Kathy Haley #TVNewsCheck #localmedia #ainews #hyperlocalnews
Love this article, thanks Jon. Mind if I cite this article in our pitch deck 😉?
It's important for newsrooms to keep a bead on what audiences perceive to be allowable uses of AI, which, of course, remains a moving target. Some very good best practices also here, particularly transparency in all use.
Great information on an important trend. Kudos
AI is going to be a game changer at every level of local media. Thanks to Jon for continuing to ask great questions about the opportunities and obstacles.
MIT • AI Strategy & Technology Leader • NBC Universal • AI Newsroom Strategies, AI Enterprise Software, Artificial Intelligence, Generative AI, LLM, OTT, CDP, FAST Channel, Sales Revenue, Data Strategy...
1moWow! Huge reaction to this article. Thank you! It even made the top story on #NABSmartBrief https://newsletter.smartbrief.com/servlet/encodeServlet?issueid=94B4EDDD-0376-44FC-B048-6334946F1E6D&sid=20301CEC-61D6-4B5B-BC75-446BCE947EBC