Last month, Abstrakt Marketing Group proudly sponsored the Suntrup Automotive Golf Classic, supporting Folds of Honor St. Louis. We had a tee-rific time networking, enjoying the sunshine, and supporting a great cause! Check out these great shots of our team and the tournament action!
Senior public relations professional, mentor and storyteller working with clients to help them achieve their marketing and business goals.
When fall rolls around, I’m excited to cheer for the Iowa Hawkeyes. But what can passionate football fans teach us about building brand loyalty? Read the latest Two Rivers Marketing blog from my colleague Patrick Baker to learn more. #CenterOfB2B #BrandLoyalty
For all dogs 🐾 Swag for dogs is the ultimate secret to promoting your business! 🐶 Who can resist freebies for their furry friends? 🎁🐕 #MarketingWin #PamperYourPup #PromoSwag #Promotional #Marketing #PromotionalMarketing #Branding #PetToys #Foralldogs #ForAllDogs #SwagWithStyle
When life gives you lemons, trade them for a cold KWV Brandy and Cola on the golf course! #KWV #PromotionMagic #brandactivations #experientialmarketing #brandactivation #marketing #experiential #eventmanagement #branding #experientialevents #eventmarketing #marketingagency #experientialdesign #brandexperienceagency #brandactivationagency #southafrica
Fractional CMO | Menstrual Health Advocate I help Women’s Health brands market previously stigmatized topics like menstrual health, fertility, sexual well-being, menopause, postpartum and mental health.
Want to know the first rule of marketing…? You are not the customer. When it comes to making decisions about products, price, messaging, advertising etc put yourself in your customers 👠 How!?🤔 Talk to them 📞 Sounds so obvious and simple, but in a fast-paced, always-on, results yesterday world, it’s easy to get caught up more with what we want, and not what our customer needs. In the marketing world this ‘concept’ is known as Market Orientation. I just think of it as being humane 🤷♀️ Mark Ritson has a brilliant article about this in Marketing Week. 👇
Strategic Account Development @ Tacton | Transforming B2B Manufacturing with CPQ expertise
Every so often, product marketing creates a frenzy, evolving into its own cultural moment. The Stanley Cup phenomenon embodies this concept, showcasing the power of well-timed marketing and brand hype. This case study revolves around Terence Reilly and the success factors behind the Stanley Cup's must-have status, featuring insights from product marketing experts. #ProductMarketing #BrandHype #StanleyCup #ForbesInterview 🚀
Just came across this #Stanley Cup magical success story by Forbes. Stanley 1913's revenue jumped: → from $74 million in 2019 → to $750 million in 2023 4 Key Takeaways: Why All Brands Should Study Stanley Cup: 1. #DigitalMarketing savvy - embracing social media platforms has significantly boosted brand awareness. 2. Authenticity wins - #CoCreating with customers and letting them become a part of the brand. It's all about being genuine and engaging directly with the customers. 3. #Community building - creating a loyal community around the brand is key. 4. #CustomerCentric - prioritise customer feedback and adapt accordingly. #Brand #Marketing #DigitalMarketing
Brand & Marketing Consultant | 📕 Wasteless Marketing | Sustainability Leader (CISL) | Podcast Host | Guest Lecturer
Always a pleasure sharing my insights to the keen students at the University of Tasmania. This time, we spoke about the mindset when it comes to data-driven marketing. For me, this involves, 1. Asking the right question - it all begins with identifying the right problem. 2. Collecting and preparing data - collect only what we need and be transparent on how, what and why we’re collecting the data for. Do the right thing by your customers. 3. Analysing the data - we need to be able to look at the data from different angles, to make sure that we aren’t blindsided by one set of data. Are they all telling the same story? 4. Sharing data - think about what insights and actions we want to share. Simplify and deliver. 5. Lastly, data limitation. We need to use data as a guide and be aware that it can be proven wrong at any time because there are many other things that can’t be measured or predicted. Credit for Marketoonist for the content on the screen. Thanks Denni Arli for the opportunity! #marketinglecture #data
We wanted to express our heartfelt thanks for Neil Krikul (Brand Manager, Federal Group) for joining our class as a guest speaker. Your insights and expertise were incredibly valuable, and we appreciate the time you took to share your knowledge with us #utas #marketing
Think about the big events you have coming up in 2024 - what stories does your company have to tell? Here's a breakdown of the video below: ➡️ Challenge: Recognize customers and distributors and encourage them to participate in the next annual outing. ➡️ Solution: Share the purpose behind the event and showcase the fun participants can expect. ➡️ Outcome: A fast-paced video that highlights Nelson-Jameson’s culture and relationships with customers and distributors. #contentmarketing #eventvideo #videoproductioncompany
Inject a jolt of fresh energy into your marketing! We captured this fun story of Nelson Jameson's annual golf outing to celebrate vendor partnerships and solidify the company's brand as a relationship-driven organization. Take a peek: #gillespieproductions #videography #vendorrelationships #golfouting #relationshipmarketing
I have a theory that might be a little divisive: I think golf may actually only require *one* club. Golf pro shops sell extraneous clubs because people are consumers and do what consumers do. People probably *can* learn to swing differently for different distances and angles, but we are taught that having a consistent swing across multiple clubs is “better.” But maybe that’s just the marketing machine telling us that… Caveat: I know nothing about golf, but I know a bit about sales and marketing.
