Above+Beyond’s Post

The Euros are well and truly underway and with the agency sweepstake kicked off, we’re already loving it 🤞 Sporting events like this also provide a huge opportunity for brands to reach a new audience and passion point – but, the playing field is often far from even. Official sponsorship is out of reach for most, and the biggest spenders gain an overwhelming share of voice 🤔   It means brands often have to think differently to be part of the cultural conversation...just like we did last year with our #SubForASub campaign for Subway.   We helped Subway subvert the situation, owning and gamifying substitutions during the football – by offering Subs for every sub through Uber Eats. We hijacked an in-game moment, putting Subway at the forefront of the World Cup – all without being an official sponsor ⚽ Check the work out here - https://lnkd.in/eatq6G2E Looking forward to seeing how others find their way into the conversation at this tournament! 👀

Highly commended at this year's Purpose Awards 🙌 Change the Ending for Alzheimer's Research UK was recognised by Campaign UK / PRWeek in the Best Health Cause Campaign category for Charities & NGOs. Congratulations to all the winners and finalists 👏

We are thrilled to announce that Joe Bruce is joining Above+Beyond as Executive Creative Director! Joe is a highly regarded and brilliantly accomplished creative with an impressive track record spanning over 15 years, working on global accounts such as Nike, Camden Town Brewery and Sainsbury's. Read more about the hire here in Campaign UK: https://lnkd.in/eAqCCzA8

Are you one of the 65 million people worldwide to have tuned into Baby Reindeer? 🦌     Jonny Ray writes in Campaign UK on how brands should be learning from moments like this in popular culture, by pushing beyond the tried and tested combination of laughter and tears in their creative.    Read the full article below ⤵ https://lnkd.in/evMuDAFJ