Abigail Maulion’s Post

A Behind-the-Scenes Look at Our Rebranding Process – Meet the New Bold Marketing Co. 🟢⚪️🟡 We’ve recently undergone an exciting evolution at Bold Marketing Co. and we wanted to bring you along for the journey. Here’s how we went about the rebrand: Step 1: Concept and Vision Every successful rebrand starts with a clear vision. Our new Director, Leigh Gant, envisioned a modern, bright, and vibrant brand that truly reflects our values and the energy we bring to our clients. With this vision in mind, we asked ourselves: What do we want our business to convey? How do we want our audience to feel when they interact with us? What are our core values? Step 2: Moodboard Creation With Leigh’s vision in hand, our design team got to work. They created an initial moodboard to convey the aesthetic and emotional essence of our brand. This moodboard included a curated collection of images, colours, typography, and textures to represent our identity and style. We received two moodboard options to consider, each offering a unique take on our new direction. Step 3: Refinement After careful deliberation, we chose the moodboard that best aligned with our vision. We provided feedback to our designers, asking them to refine and expand upon the modern, vibrant feel we wanted. Their mission: to make our brand come alive with energy and authenticity. Step 4: Final Brand Guidelines The final step was receiving our comprehensive brand guidelines. These included our new brand colours, fonts, and logos. With these guidelines, we now have a clear and consistent brand voice and feel that we can carry across all our marketing efforts. We’re thrilled to share the continued evolution of Bold Marketing Co. with you and look forward to what’s ahead. Thank you for being part of this journey with us 🤝 #BehindTheScenes #Rebranding #BoldMarketingCo 

From a logo made by a friend to a sleek, professional design — our visual transformation mirrors the evolution of our services and values. Here’s the story behind the design: The shift to our bespoke modern logo was a pivotal moment. The branding symbolizes our commitment to providing top-notch services. The elegant typeface and fluid lines reflect our brand's ethos — a women-led agency stepping onto the map, showcasing our distinctive approach. Have you noticed the distinctive shape that gracefully concludes the tail of our logo's S? It's more than just a design element; it represents the essence of our work. Evoking a quotation mark, this subtle flourish symbolises the heart of our communication expertise. It signifies our role in storytelling — we craft narratives, shape stories, and act as enablers for our clients' communication journey. Minimalist yet impactful, our logo speaks volumes. It's versatile and easily adaptable across various media. By keeping it simple, we ensure the focus remains on our brand's message, connecting instantly with our audience. Remember, a logo is just the beginning. Our brand identity is a symphony of colors, typography, imagery, tone, and action. We’re not just about the logo; we're about the experience and commitment to creating a unique brand story. Curious about the process? Discover the steps to a successful brand identity. Let us guide you through our approach, and find out how working with us can elevate your brand too. #LogoDesign #Branding #BespokeLogo #BrandingJourney #VisualIdentity #WomenLedAgency #CommunicationExpertise #Storytelling

Where do your brand elements really shine? When businesses successfully bring their brand elements to life in the real world Today, let’s talk about how you can incorporate your logo, colors, and typography into store signs, packaging, and more! By implementing your brand elements in real applications, you create a consistent and memorable brand experience. Your customers will recognize your brand instantly, whether they’re on Instagram or standing in front of your physical store front! Start with your logo: Make sure your logo is visible on store signs, packaging, and other offline materials. It’s the face of your brand and helps build recognition. Consistent colors: Have a color palette that aligns with your brand and use it across all offline and online materials. This creates a cohesive and memorable brand experience. Typography matters: Use fonts that reflect your brand’s personality consistently. Typography can set the tone for your brand. Social media integration: Include your Instagram handle and other social media icons on your offline materials to bridge the gap between digital and physical presence. Get creative with your brand elements! Incorporate them into store signs, packaging, and more. A strong and consistent brand identity will make you stand out and leave a lasting impression on your customers and clients We are here to help! Please email us with questions or to get a brand identity design project started. #brandidentity #branddesign #branding #brandidentitydesign #brandingagency

When it comes to branding, your logo is king. This visual mark is often the first impression you make on customers, so it's crucial to get it right. But designing an effective logo is harder than it looks. Even professional designers make mistakes that weaken a logo's impact. Want to avoid amateur errors and create a logo people will remember? Check out our new blog post revealing the top 10 most common logo design mistakes that make brands look bad - and our tips to steer clear of them. Learn how to make smart choices when it comes to colour, typography, visual elements, and more to develop a distinctive, on-brand logo that stands out for all the right reasons. We break down the psychology behind these common pitfalls so you can sidestep them and build an iconic visual identity that sparks interest and drives conversions. Whether you're rebranding or designing your first logo, this post has insider advice to help you express your unique brand DNA and connect with your audience. Don't leave your logo to chance - get the knowledge you need to build brand recognition and loyalty. More at: https://lnkd.in/gXymwCt4

In the ever-evolving landscape of digital branding, a logo stands as the visual ambassador of a company's identity. At iMotion Production, we embarked on a creative journey with Our Client to give life to their vision through a logo that not only symbolizes their brand but leaves a lasting impression. Here's our way : ⭐Discovery Phase Every journey begins with discovery. In close partnership with our client, we delved into the heart of their brand—uncovering values, aspirations, and the unique essence that sets them apart. This crucial phase laid the groundwork for a logo that would not just represent but resonate with brand and their audience. ⭐Concept Deception Our creative team embarked on an odyssey of ideation, sketching, and conceptualization. Drawing inspiration from Client's story, industry nuances, and future aspirations, we navigated through a sea of ideas. Mood boards and sketches evolved into refined concepts, each a potential vessel to carry brand into the visual realm. ⭐Typography and Palette The typography strikes a delicate balance, mirroring the professionalism and approachability at the core of the brand. The color palette, a symphony of hues, radiates the energy and uniqueness synonymous with brand. Creating a logo is more than a task; it's a shared odyssey. At iMotion Production, we thrive on transforming visions into visual stories. The creation of client's logo is not just a milestone; it's a testament to our commitment to craft, creativity, and client success. Let's create yours with us🚀 Contact us by click our link at bio's #iMotionProductionJourney #LogoDesigniMotion #BrandLogo #CraftingVisualStories #iMotionProduction #PartnershipExcellence #ClientFirst #iMotionSuccess #DigitalAgency

Your brand assets are more than just visuals. They’re the key to standing out! Discover how we can help you harness these elements to make a lasting impression. Your logo, color palette, typography, brand story, jingles, and graphics aren’t just design elements. They’re the heartbeat of your brand. Correctly using these assets is crucial to creating a cohesive and memorable brand identity that resonates with your audience. At Bilwebz, we understand the significance of every brand asset. From crafting a compelling brand story to designing a captivating logo, we ensure each element aligns perfectly with your brand’s vision. Our expertise extends to developing user-friendly websites, selecting the perfect typography, and even creating unique jingles that echo your brand’s essence. We help you strategically apply these elements across all platforms, ensuring your brand stands out and remains consistent. Transform your brand’s potential into reality. Let’s create a powerful and consistent brand identity that sets you apart in the market.

Not a designer? Not a problem → Great design for your business is within reach 🎨 Pollen Expert-in-Residence Jamie Cox will be leading the Sprint: Brand Design for Non-Designers, for Pollen Members July 16th-July 25th. Jamie is a source of constant support for Pollen Members on all things branding through group consulting, leading pitch practices, and more, so we’re excited to see the progress you make in expressing your visual identity in this Sprint. Here’s what each session will cover: ➡ July 16th: Become More Memorable with Brand Personality Learn why brand personality matters and explore how it impacts brand design. Define how you want your brand to come across to target customers. ➡ July 18th: Build Your Brand Kit: Logo & Typography Learn how to create a logo or wordmark for your brand. Explore how your brand archetype impacts your desired typography and fonts. ➡ July 23rd: Build Your Brand Kit: Color and Images Learn color psychology to select your optimal color palette. Leverage imagery and icons more effectively. ➡ July 25th: Implement your Brand Kit Learn information hierarchy and composition best practices. Explore what assets you need to apply your brand kit to —including those that are often overlooked. Jamie is on a mission to make brands less boring! She’s a brand strategist and founder with experience spanning 10+ years and multiple industries. Before launching her business, she worked and freelanced as a graphic designer for over a decade. In 2022, she founded Strange Salt, a strategy-first branding agency that uses a collaborative approach to building brands for businesses that challenge the status quo. ➡️ Learn more and register here: https://lnkd.in/dxXCZ7Z6

💡Top 5 things to remember when creating brand styleguides A brand styleguide is a holistic set of standards that defines your company's branding. It references logo usage, colors, visuals, word usage & tone, and more. 1️⃣ Define your brand identity: Before creating styleguide, you must have a clear understanding of your brand's identity—its mission, values, and personality. It will guide the tone, aesthetics, and overall approach of your style guide. 2️⃣ Include core visual elements: Clearly define the use of logos, colors, typography, and images. Styleguide should include specifications on logo sizes and placement, color palettes with specific color choices & codes, and typography details such as acceptable fonts and hierarchy. 3️⃣ Consider different media and platforms: Make sure your styleguide addresses how branding should adapt across different platforms (e.g., online, social media, print). This may involve varying layouts, font sizes, or image styles depending on the medium. 4️⃣ Provide clear examples and templates: Examples of correct and incorrect usage (do's and don'ts) help clarify the rules. Templates for common layouts can provide a starting point that ensures consistency. 5️⃣ Keep track of updates of your styleguide: Use a version control system to ensure that you are always working with the most current set of guidelines. A version control system can also help you get a historical record of how your brand has evolved. 📕 Styleguide examples: Canal+: https://lnkd.in/drb85vnA Netflix: https://lnkd.in/dm7s2HQq  TikTok: https://lnkd.in/d9yhHRMw Hulu: https://lnkd.in/dyAPG9cz  MasterCard: https://lnkd.in/dirg8PHM Branding Style Guides (https://lnkd.in/d9Az3Mh3) is an excellent place to visit if you want to browse an incredible collection of styleguides created by top brands like Coca-Cola and Uber. 🖼 Brand guidelines by Luboš Volkov #styleguide #UI #brand #branddesign #design #productdesign #branding

Why are most brandings fu*ked up? When I take on a new design project, the first thing I request is the brand guidelines. These guidelines are the bible of your brand’s visuals. But, to my surprise, nothing, and I mean NOTHING, is followed from those guidelines. It usually looks like a completely different brand, and that’s why your visual branding is fu*ked up. A comprehensive brand guideline should include: - Brand Brief - Brand Personality Archetype - Logo and its Meaning - User Manual for the Logo - Colors and Typography with Application Guidelines - Icons and Illustrations - with Applicability - Imagery and Moodboard - Mock-ups of Collateral Designs In addition, make sure to have logo files, font files, and icons separately available for usage. It doesn’t matter how impressive your branding is—if you don't adhere to the guidelines strictly, you're going to fu*k it up. Go check your guidelines and ensure you're following them!

Designing a Logo that Lasts: Key Principles Creating a logo that leaves a lasting impression requires more than just aesthetic appeal; it demands a deep understanding of your brand's core values and mission. We emphasize the importance of designing a logo that is memorable, versatile, and reflective of your company's identity. A compelling logo is the cornerstone of your brand's visual identity, appearing across all platforms and merchandise. It's the first thing potential clients will notice, setting the tone for all subsequent brand interactions. To achieve this, focus on simplicity and clarity. A simple design is easier to recognize and replicates across different mediums, from digital ads to print materials. Color choice is crucial as it conveys emotions and messages subconsciously. Select colors that align with the traits you want associated with your brand—blue for trustworthiness, green for growth, etc. Moreover, the logo must be functional, scaling up or down without losing impact, ensuring it looks as good on a business card as it does on a billboard. Lastly, integrating your logo into a broader visual strategy that encompasses all aspects of your brand identity—from typography to imagery—ensures consistency. This consistency is key to building strong brand recognition and loyalty. Follow these principles. Create a visual identity. Stand out in a crowd. Remember, it's not the story you tell, but who tells your story.  -Malcholm #LogoDesign, #BrandIdentity, #VisualIdentity, #BusinessBranding