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Business Development at Lyra

๐Ÿ‡ฎ๐Ÿ‡ณ India's middle class will spend $144 billion a year on international travel by the end of the decade. Brands from all over the world are increasingly interested in the Indian tourism market. India's growing middle class represents an economic potential that has become impossible to ignore. ๐Ÿ‘‰ At Lyra, we responded to this enthusiasm by introducing the UPI payment system in France on the eve of the Olympic Games, a system already adopted by icons such as the Tour Eiffel to facilitate transactions for international visitors: UPI in 2023 represents 100+ billion transactions, for a global value of $2,000 billion. This Forbes article written by Suzanne Rowan Kelleher highlights the significant growth of the Indian middle class and its impact on international tourism. National Payments Corporation Of India (NPCI) Christophe Mariette #Tourisme #Economie #UPI #Lyra #Innovation #Payment

Pourquoi les plus grandes marques de voyages du monde misent-elles sur les touristes indiens ? - Forbes France

Pourquoi les plus grandes marques de voyages du monde misent-elles sur les touristes indiens ? - Forbes France

https://www.forbes.fr

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