What I appreciate most about how we designed the SMArtX Advisory Solutions platform is that we provide software to Turnkey Asset Management Programs as a FinTech, but we prove out every piece of our technology platform by using it to run a TAMP and servicing advisors ourselves. In tech this is called "Eating your own dogfood" or simply "dogfooding". Wikipedia says: "Eating your own dog food or "dogfooding" is the practice of using one's own products or services. Hence dogfooding can act as quality control, and eventually a kind of testimonial advertising. Once in the market, dogfooding can demonstrate developers' confidence in their own products." No matter how you cut it, whether we are servicing them directly or through our enterprise clients; the end consumer is the advisor. And servicing them through an "out-of-the-box" TAMP gives us the unique opportunity to hear the clients needs directly and hone our product and make it a better experience for everyone using it. So let's be both a TAMP and a FinTech while we sing along with Dierks Bentley and agree that SMArtX is "little bit of holy water, but still a little bit burning man"
ICYMI: Our own Aaron Wormus joined Craig Iskowitz on the WealthTech Today #podcast to talk about the inner workings of the SMArtX technology infrastructure and our differentiated approach to open architecture. Plus, if you’ve ever wondered whether SMArtX is a #fintech or a #TAMP, you’ll get the answer in this episode! Check it out here: https://lnkd.in/ggRSdE8b #SMARTX #BetterSolution
