Aaron Virola’s Post

When dealing with a scandal, a CEO’s instinct may be to circle the wagons and hide from the press. But as a CMO, you must help your executive weather the storm and tackle the situation head-on.   How can you do that? Greentarget’s The CMO’s Guide to Effective CEO Communication shares battle-tested best practices for navigating PR crises. Check out the report to learn how help your CEO skillfully engage the media and deliver your organization’s core messages with authenticity and transparency.   https://lnkd.in/gWsmMtGF   #PublicRelations #PRCrisis #ExecutiveCommunications

Myth: Businesses have to be big to get media coverage. Myth: Small businesses can't afford a media/PR strategy. Myth: Only PR agencies can get media coverage. MarComs pros and small business owners, this post is for you! Read our blog "Harnessing the Power of Media Coverage for Increased Leads and Sales: a guide for small businesses" for insights on how to *Build your web traffic *Gain leads *Grow sales #smallbusinessmarketing #smallbusinessgrowth #prinsights #marcomms https://lnkd.in/g3Ymz8g2

How Small Businesses Can Slay with Strategic PR and Media In the crowded marketplace, small businesses often feel like they're dwarfed by industry giants. However, don’t fret! Public Relations (PR) and media outreach can be the slingshot that launches you into the spotlight. By wielding these tools strategically, you cannot only compete with the big brands but also establish yourself as a trusted brand with a loyal following. Here's a comprehensive battle plan for small businesses to win the PR and media war: https://lnkd.in/dbbbJ6ja

I've said it before but I can't say it enough! ⭐ HEADLINES ARE KEY ⭐ They are you first, and often only, chance to grab the attention of a journalist who gets literally thousands of emails a day. We can help you stand out and hook the journalists in. That's why I am so delighted to off a 1:1 Press Pitch Critique Session (value £250) as one of my Black Friday Bonuses. This personalised 1:1 consultation for perfecting your press pitches - from headlines to angles, pitch ideas and the copy. If you sign up before Sunday, here are the extras you'll be bagging: 🏆1 month FREE (value £115) Sign up now and get 1 month totally FREE in the PR Mastery! So you’ll have 13 months of PR support for the price of 12 🏆PR+ Visibility Spotlight (value £150) Supercharge your business visibility as we showcase your brand across our social media network. 🏆1:1 Press Pitch Critique Session (value £250) Personalised 1:1 consultation for perfecting your press pitches Offer only available until Sunday. Join us here: https://lnkd.in/eCXacARj

Fellow publicists, quit giving us a bad rep! It's not hard to figure out who is part of NPR's programming. It's public media so you can easily do the research. No paywalls stopping you. Also, if you're paying any attention, Isabel's title should be a key indicator that she's not the right contact. If you see that the database you're using lists Isabel (or other corporate comms folks for any media company) as a reporter make sure to report the correction.

In case you missed it, our co-founder and director, Xanthe Vaughan Williams, recently discussed the importance of using PR to communicate value in a competitive market, as well as outlining some steps that businesses can take to get the most out of their PR efforts. You can read her thoughts below 👇 https://lnkd.in/epCYkvix

To revisit the strategy to see why it is not working. we can take up following activity 1. Revise the budget allocated for Media strategy 2. Create more opportunities for engagement of Media 3. Go for data driven PR materials 4. Further open your organisations PR policy and make it media friendly

Business owners and PR teams need to be aware of the potentially fatal errors that can ruin a company. Double-check your PR campaigns for these possible mistakes so you can spend more time receiving positive press. https://ow.ly/FMEg50QpbEH #legalmarketing #lawfirmmarketing #publicrelations

Don't miss your chance to save 25% on PRWeek, the industry's leading resource for PR and communications professionals. Subscribe today and stay ahead of the curve with the most trusted and valued news, analysis, and features. Don't miss out on this amazing opportunity to invest in your career and your business. Subscribe to PRWeek today and save 25%. https://lnkd.in/gYYezXyp

And...of course I'm talking with my hands in this photo. Honestly, though...great perspective from industry experts on the importance of demonstrating value as part of the ROI of public relations. Thanks to thenetworkone for hosting this important discussion.