Aaron Virola’s Post

How to be BOTH reactive AND on equity.

THIS IS THE KIND OF MARKETING I LIVE FOR 🤣 😍 These types of marketing ideas are golden! And IKEA doesn't necessarily have to have this product on store shelves. But capitalizing on the online noise around the MET and, especially, Doja Cat's towel attire is such a great way to further your reach. Being a part of a company that embraces wild ideas is a dream! What can you come up with? 😉 #wildmarketingideas #creativeads #aiads #marketing

Reactive marketing can be so fun and playful :)

Starting my day with an energizing sip of raging #HotTake ☕️ Guys, I don’t get it. I’ve never understood hopping on a trend for content’s sake? Why would you want to post the same thing as everyone else, at the same time as everyone else? What’s the endgame? Even if your content somehow ends up as more than a teeny tiny blip on the trend radar, it’s still going to be so similar to all the other teeny tiny blips that it’s highly unlikely your particular copycat content will get noticed — let alone remembered and positively associated with your brand. That’d be the best you could hope for. Your content could get noticed by the wrong audience or, god forbid, by your real, loyal audience for the wrong reasons. In the haste of creating trend-timely content, the focus on the content’s relevance gets lost. Timely does NOT equal relevant. Your audience isn’t a trend, they’re real people with real original thought. What if they give zero phuxs about the trend? I doubt that’s your value add & it’s probably not why they follow your brand. Now you may have confused or annoyed or offended or bored your the people who actually support you for you. And you’ve probably shown them just how much you care about being valuable to them. So… good job? 🎉 At the risk of sounding like a crotchety old marketing curmudgeon — although, I mean, that’s #accurate — just because everyone else is doing it, doesn’t mean you should do it, too. You wouldn’t jump off a bridge just because everyone else is, would you? #dontbeasheet 😏

Because in the today's world, we are not using mail pigeon anymore! 🐢 Just look at this speedy marketing! Enhanced engagement? Check ✓ Boosted brand awareness? Double-check ✓✓ Making your audience LOL? Triple-check ✓✓✓ #Marketing #SocialMedia #Trends #ReactiveMarketing #IKEA

Occasionally, unfiltered candor is the surefire route to engage an audience. Cut the B.S. and get to the truth, and people will respect it. Ikea raised the stakes with their latest campaign, 'Life is not an Ikea Catalog,' featuring their furniture subjected to spills and mishaps. The message? Their furniture is built to withstand real life. Campaigns grounded in truth tend to resonate most with consumers who value long-lasting products. #BrandCampaign #Ikea #AudienceEngagement #ConsumerExperience

How to make sure that your Christmas ad is the main course, not just the entrée? IKEA’s just given us a perfect example.      They took a Christmas staple (the classic but let’s be honest, sometimes a bit basic Christmas turkey) and put a uniquely IKEA spin on it by creating the Turkey-Sized Meatball.      This is the kind of creativity that helps a brand shine amongst its competitors!      #Creativity #ChristmasAds #Advertising

Ever wondered how a brand can win hearts without showcasing its products? Ikea's Mother's Day ad campaign is the perfect example of this marketing magic. Ikea's Mother's Day ad campaign broke all the marketing rules, and it's brilliant. The series of videos, each titled "Proudly second best," captured heartwarming moments between parents and children. But here's the twist: the spotlight wasn't on Ikea's furniture. Instead, it's deliberately left empty in these scenes. Why? Because Ikea puts values before products. They celebrated the precious bond between parents and kids, valuing relationships over material possessions. In a world where brands often focus on pushing their products, Ikea's approach was refreshingly different. They were not just selling furniture; they championed humility and authenticity. This campaign speaks volumes about Ikea's commitment to its customers and the values it stands for. It's a lesson for every brand--sometimes, being the best means celebrating being second. Kudos to Ikea for this incredible campaign! What do you think about this unique marketing strategy? Please share your views in the comments below and discuss how values can drive brand success in today's competitive market. #BrandValues #Ikea #MarketingStrategy

“Diversity: the art of thinking independently together.” - as Malcom Forbes stated. This quote is suitable for the IKEA’s Ad campaign, launched this winter. Firstly, let’s take a look: https://lnkd.in/e4PHdTB2 What we can observe: - The campaign was launched by Canada and it is not the first time for this office to create a memorable #customerexperience. The ‘Bring Home to Life’ initiative (under which the campaign was launched) is reconsidering the feeling of cozy home in the perspective after COVID-19 pandemic. Now, your house is the representation of your view on life, your vision and #aspirations; - The idea is simple: we are all have ups and downs, but what we can do to feel better? Make out houses the best place to rest after a hard long day; - Troll is a metaphor of every person, of us. Sometimes we are all grumpy and moody adults. And IKEA knows it, creating a unique emotional #connection between customer and brand; - The #promo used iconic products that come to mind when thinking about the company - Frakta carrier bag and Ranarp LED-lamp. An interesting way to remind about classics! Conclusion: A #storytelling technique now is a great way to step up and bring attention to the brand identity from different perspectives. Besides, the emotional part of advertising is worth-paying attention to, as it builds strong ties between company and its audience. From now I want to do a special rubric every two weeks, where I will share some insights and analysis of ads, which we come across daily. This may help with creating a vision and provide ideas for future projects. I will appreciate any suggestions to analyse further!

Did you do a double-take? I did too 💛 And that's what's great about this campaign. It's an innovative take on Ikea's bedding products, while making you hungry at the same time. Which is a double whammy for Ikea who sell both duvets and ice cream! ✨ Key takeaway 💖 Ikea has thought outside of the box with this campaign. They've made duvets more interesting, and drawn attention to their products by doing so #brand #marketing #marketingads