If you’ve seen today’s WWD Beauty Inc., you know that I am beyond grateful, proud, and humbled. It’s true: When I was first starting to experiment with makeup, M.A.C was the only brand that had a shade that matched my skin. Back then, I could have never imagined that I would be leading MAC Cosmetics at this pivotal time. After celebrating the brand’s 40th anniversary and the fact that VIVA GLAM 💄has raised more than $500 million dollars over the past 30 years, I feel like I’m still in a dream! From highlighting M.A.C’s history as a disrupter, sharing our unwavering support for our artists, illuminating M.A.C as a “culture brand,” giving the world a first look at our latest Battersea Power Station store in London to acknowledging our innovations and our long-running brand values…Jenny B. Fine, you hit it out of the park! Of course, none of this would have been possible without the endless boldness, creativity and risk-taking of our full M.A.C team. Thank you Drew Elliott, Diederik Koenders and team for your creativity. Thank you William Lauder, Jane Hudis and The Estée Lauder Companies Inc. for giving MAC a home that has allowed us to thrive and dominate globally . To our cherished retailers and partners Ulta Beauty, Macy's, Nordstrom, Anisa International, Inc. (and so many others), we are eternally grateful. Your support has transformed M.A.C’s goals into real accomplishments. We set out to celebrate our 40th in the loudest way possible by celebrating everyone who has lent their support to the brand—including the entire cosmetics industry, press, influencers, and consumers. Together we did it! 🖤
As it celebrates its 40th anniversary, MAC Cosmetics, already the world's number-one prestige makeup brand, is doubling down on the big, bold thinking that has kept it on the cutting edge of culture.
Congratulations Aïda Moudachirou-Rébois Drew Elliott and the entire MAC team 🖤 for paving the way 🚀 and continuing disrupting the beauty industry💄as the OG Indie N1 prestige makeup brand 🔥
So proud to be a part of this incredible team! And beyond blessed to work alongside humans I adore! 🖤🖤🖤
You’re a total inspiration ✨
Susan J. Kim
2w
🙌🙌🙌
Congratulations Aïda Moudachirou-Rébois , MAC 40 is a speed in its own category. Keep blazing that success trail.
You are an amazing leader for the team and brand caretaker! You are a part of its story! Congrats!! 🙌❤️💪
👏🏽👏🏽👏🏽
Love to read this ! Stay strong & fierce !
Bravo Aida. Keep it going. 😍
VP Consumer Engagement @ MAC Cosmetics | Sustainability and Marketing Communications
2wProud to be part of this amazing team and celebrating Maccosmetics 40 years & forever together🎉 cheers to all that is to come🖤