First of all… This is not an endorsement. This is a wake up call to retailers and especially wholesale roasters everywhere.
If you don’t know it, this is not coming - it’s here. RTS (ready to serve) coffee concentrate. And if your livelihood depends on wholesale coffee bean sales to retailers… it is absolutely time to pay attention. The implications of cold brew concentrate as well as RTS espresso (not quite ready for prime time like cold brew concentrate but… It is coming).
This is not going away and roasters, retailers and ingredient companies need to understand it. Brands like Pragmatic, Coldstretto and now, Keurig Revv along with a few that have been around for awhile are basically replacing the mess and the fuss of dealing with buckets that take 24 hours. These products arelooking to show coffee retailers why the coffee extract business has made a lot of changes in providing extracts (concentrates) that actually taste fairly good and are challenging espresso shots as the choice for a coffee ingredient in iced drinks and possibly, a base for good tasting cold brew and (soon) shots for hot drinks in the near future.
Do you want to know more? Do you want to look at the equipment side to understand more about how you can provide this product either for your own stores or, if you are a roaster and sell wholesale products… For your current customers?
Don’t make the same mistake that so many roasters have made by ignoring this new growth category. It’s important that you understand who you will be competing against and make the tough decision about how to act (not react). I can almost hear the moans and groans and maybe even some laughter from wholesale coffee roasters who do not understand that there are large companies producing coffee concentrate that cuts down on window time, provides consistency, reduces labor cost and now can actually compete on flavor.
Even if you are rolling your eyes in a dismissive kind of way, you should still understand the implications for you and sales to your retailers… because as I said;
it’s not coming, it’s already here.
Let me know if you would like to learn more.
#wholesalecoffee #privatelabelcoffee #coffeeextract #coldbrew #RTSespresso #Espressoconcentrate #coffeeconcentrate
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