42 Technology’s Post

A great summary of the key aspects of innovation mapped onto the personal care industry. I recommend taking a look:

Just in from Forbes: Bora Celik dives into how brands like CLEARSTEM Skincare and Indie Lee & Co. are mastering product development through real-world feedback. It's a quick, enlightening read that covers the power of listening to your community and how that can shape products into ones that truly resonate. Worth checking out!

🌟In a market where innovation determines success, facial patches stand out as a beacon for skin care brands looking to stand out. This guide covers the essential path from market understanding and innovative formulation to embracing sustainability, ensuring compliance and deploying effective marketing strategies. For skin care entrepreneurs and product developers, using facial patches isn’t just about adding new products; It aims to follow the trend and meet the needs of modern consumers for personalized, efficient and conscientious skin care solutions.

Beauty Industry Trend # 1: Consumers seek validation that products will be safe and effective. This trend is reflected in the rise of authoritative beauty experts like dermatologists and cosmetic chemists. Another example of this trend playing out in the industry is the increasingly common practice of brands providing ingredient education, supply chain disclosures and the growing importance for brands to leverage relevant studies and testing in their marketing to showcase the efficacy of a product. Take a look at the rest of the trends featured in our 2024 Beauty and Personal Care Trend Report: https://lnkd.in/eGFF_d82 #beauty #beautytrends #personalcare #comanufacturing #contractmanufacturing #trendreport #skincaretrends #beautyindustry #beautybusiness #indiebeauty

🌟 Success Story Spotlight: Gilda Liljeblad Skincare 🌟 "Very satisfied with our use of Lipscore. With reviews of our skincare products, we gain greater credibility that they actually work and provide a noticeable result on the skin." - Gilda Liljeblad Koornstra, Founder and owner, Gilda Liljeblad Skincare and International International Gilda Beauty School/Gilda Skolan. 👉 How do authentic reviews drive success in the skincare industry? Gilda Liljeblad, a pioneering skincare brand from Sweden, has the answer! 💡 Leveraging the power of customer trust through authentic reviews and automated outreach is vital for their business growth, and Lipscore is thrilled to be a part of their journey. Maria Lundin, Marketing Manager at Gilda Liljeblad, adds: “Since customers can’t test the products beforehand to see results, it’s crucial for us to enable them to read others’ opinions. That’s a key reason we utilize Lipscore.” 📈 With an impressive average product rating of 4.43, they've achieved a milestone in brand credibility, powered by Lipscore's streamlined review collection process. 👁️🗨️ Want to learn more about how Gilda Liljeblad capitalizes on customer reviews for skincare success? 👇 Click Here to Read the Full Success Story! 👇 https://lnkd.in/dY9bUCSf

Navigating the vast realm of skincare products can be daunting, with promises of transformative results at every turn. To uncover the real truth behind skincare claims, let's delve into the differences between clinical testing with measured instrumentation and subjective consumer perception testing. Understanding the difference between these approaches will arm you with the pattern recognition to evaluate how effective a skincare product actually is. #skincareclaims #truthserum #clinicaltesting

Beauty products often overpromise and under-deliver (I know, I sold a bunch of them for decades). One of my biggest passion points is highlighting that clinical testing with measured instrumentation (vs. consumer perception subjective surveys) is the only way to prove a product does what it says it will. In our research, less than 20% of the 500 luxury-priced 'clinical' (i.e. suggesting effective results, using actives, selling as 'derm' brands) products we researched actually did clinical testing. Why? For starters, it's wildly expensive. Even sadder? Most consumers don't understand the difference and don't shop with their dollars accordingly. And why don't consumers understand? Because claims language is purposefully designed to be confusing. The claim differences are so subtle that it's no wonder... subjects 'saw' a decrease in fine lines vs. 'agreed' fine lines were diminished. Proud of Exponent Beauty for publishing a guide on how to decode clinical skincare claims. #skincareinnovation #entrepreneurship #clinicalresearch

🌟In a world where beauty and personal care have transcended mere vanity to become statements of wellness and self-care, the skincare market presents an arena ripe with opportunity. The allure of private label skincare lies not just in its growing market demand but in the promising profit margins and branding possibilities it offers. Whether you are looking to inject new life into an existing brand, venture into the entrepreneurial world of skincare, or provide informed counsel on market investments, understanding the profitability landscape of private label skincare is key. https://lnkd.in/gtsDN4-k

🚀 Capture Market Share, Elevate Your Skincare Game with Glo2Facial™ and Experience the Power of Innovation! 🌟 Consumers are craving unique experiences and innovation, and thanks to insights from Eddie Yoon, Author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth, we have compelling data to support this: a staggering 78% of consumers, including superconsumers, actively seek fresh experiences. Glo2Facial™ not only provides a one-of-a-kind skincare experience, but also offers the unmatched efficacy that your clients demand. This is your moment to seize market share and establish yourself as a market leader who stays ahead of the aesthetic innovation trend. Our patented Oxfoliation™ technology will revolutionize your clients' skincare routine & elevate their experience, and we're excited to provide you with a customized VIP experience right in the comfort of your practice. You'll be ready to embrace the changing season with a fresh new experience for your clients and patients this fall. Sieze the opportunity to enhance your skincare offerings! Reach out to secure your spot and join the O2 Crew as we challenge the status quo. Isn't it time we bring something fresh and new? Your clients agree! 🌠 Follow the fun on IG: https://lnkd.in/gM3AEXE2 Learn more by visiting our brand site: www.glo2facial.com #Glo2Facial #SkincareInnovation #MarketLeader #OxfoliationTechnology #VIPExperience #geneo #oxfoliation™ #eddieyoon #superconsumers #weirddata #marketshare

For 67 years and counting, RoC Skincare has been pushing for effective skincare, ingredient innovation, and beautiful skin. By finding a new audience in Genzennials and harnessing the power of social media, RoC Skincare is proving you can’t beat a tried-and-trued product, with 70% growth since 2020. Accolades and science-proven efficacy are certainly a key part of the formula, but with the Look Forward Project, an initiative on the power of optimism and its impact on physical and mental well-being, the company is expanding its message beyond the bottle. BeautyMatter spoke to Fernando Acosta, Chief Executive Officer of RoC Skincare, about the next chapter of the brand, building consumer trust in a competitive environment, and why education is key. Story by Carla Seipp. #beautybusiness #beautyindustry #skincare #finance #marketing