26PMX’s Post

Historically, getting content to reach the top of a search engine results page usually hinged on your team’s ability to fulfil the rules of Google’s algorithm – no matter how complex, obscure, and sometimes unwritten. However, that picture is changing now that AI has arrived behind the scenes of the top search engine. Its machine learning delivers more precise, adaptive, and contextual search results.  It also gives marketers another approach to search result success – a purpose-driven strategy. https://lnkd.in/dR32ARQB #AI #marketing #searchengines #machinelearning 

Historically, getting content to reach the top of a search engine results page usually hinged on your team’s ability to fulfill the rules of Google’s algorithm – no matter how complex, obscure, and sometimes unwritten. However, that picture is changing now that AI has arrived behind the scenes of the top search engine. Its machine learning delivers more precise, adaptive, and contextual search results.  It also gives marketers another approach to search result success – a purpose-driven strategy. https://lnkd.in/dVj-uZFy #AI #marketing #searchengines #machinelearning 

Historically, getting content to reach the top of a search engine results page usually hinged on your team’s ability to fulfill the rules of Google’s algorithm – no matter how complex, obscure, and sometimes unwritten. However, that picture is changing now that AI has arrived behind the scenes of the top search engine. Its machine learning delivers more precise, adaptive, and contextual search results.  It also gives marketers another approach to search result success – a purpose-driven strategy. https://lnkd.in/giT-Himv  #strategy #ai #marketingstrategy

Historically, getting content to reach the top of a search engine results page usually hinged on your team’s ability to fulfil the rules of Google’s algorithm – no matter how complex, obscure, and sometimes unwritten. However, that picture is changing now that AI has arrived behind the scenes of the top search engine. Its machine learning delivers more precise, adaptive, and contextual search results.  It also gives marketers another approach to search result success – a purpose-driven strategy. https://lnkd.in/gM4Af4rM #AI #marketing #searchengines #machinelearning 

🔮 The Future of Google Search: What to Expect Remember when Google overtook Yahoo? Now, imagine having a personal butler for all your questions, without the need for a search engine. True 'zero-click' searches are on the rise, challenging the future of SEO. What will SEO look like in an AI-driven world? The search landscape is evolving towards specific, conversational queries. Is AI truly ready for this shift? Brands must prioritize customer service, deep content, thought leadership, and user-generated content to prepare for the AI search revolution. Transparency and expertise will be key in controlling your narrative in this AI-driven world. #Google #AI #SEO #FutureTech #CustomerService #ContentStrategy #ThoughtLeadership 🌟

Following SEO news this year was a wild rollercoaster ride. Algorithm updates, generative AI, GA4...by the time you figure out what's changing, things have changed again. This Search Engine Journal article is your chance to stay ahead and see where SEO is headed in 2024.

How does AI impact search journeys and potentially upend best practices for search engine optimization in the future? Find out in Search Laboratory US's article "How AI Is Changing What We Know About Search Journeys" below: https://lnkd.in/dPDips-a

Google's introduction of AI overviews across its services marks a significant advancement in how we interact with digital information. These overviews aim to provide users with better insights into AI-generated content, making it easier to understand complex data and improve decision-making processes. For marketers and SEO specialists, this could revolutionize strategies, particularly in how content is optimized for better reach and engagement. The impact of these AI enhancements is vast, potentially affecting everything from YouTube strategies to organic search rankings on Google. As a consultant, it's my role to help clients anticipate these changes and adapt their strategies accordingly. Staying updated with Google’s AI developments will ensure that your marketing efforts remain effective and forward-thinking. Explore how Google’s AI capabilities can be integrated into your digital strategy: https://lnkd.in/gE2Q6zi5. #GoogleAI #SEO #DigitalMarketing #TechInnovation

If someone is selling you doom and gloom in SEO, and that you need to invest more in paid media, then they are most likely not good at omni channel marketing. The data speaks for itself. The majority of Gen AI results have been rolled back, and I expect it will be a long while before it can be a trusted source (especially since Google is training its using Reddit lol). It’s about adapting your content strategy to fit the HCU model and preparing your content to better digested by AI and rich snippets. You should always have a diverse traffic portfolio, but SEO isn’t going anywhere.   https://lnkd.in/geByJR7r

People get really confused about this AI-generated experience roll out. Let's clarify a few things: How will this impact your business?  First, it’s important to say, AI-generated responses right now are primarily focused on top of funnel searches, Your site may experience volatility for those keywords. An example of a top of the funnel keyword is: “what is [ABC]”’ type keyword or “What is the weather”. At our agency, our SEO efforts have been concentrated on growing middle and bottom of the funnel keywords that drive conversions Is this a surprise roll out? No. AI-generated response roll-out is not a surprise. What's important in SEO? It’s still very important to have a technically sound website foundation, optimize with advanced structured data codes to tell Google who you are and what you offer. Continue to optimize for middle and bottom of the funnel keywords, and do an online identity analysis to make sure that your brand is properly represented when AI answers are generated. Where will this be rolled out?  This will be rolled out in the US market first this week and by the year’s end, it will be rolled out in other countries. Keep in mind, that the Google search engine results page has gone through many updates in the past years and will continue to evolve (think of the introduction of Google Ads, featured snippets, Google Maps, and voice search) What other things you should know? 1) This iteration of the search page is by no means the last one. Search Engine Optimization will always continue to evolve as it always has in the past and we will share with you the things you need to know to reach your ideal target audience. 2) 15% of all Google searches have never been shared before and search traffic is growing by 10% per year, which means that there is more organic traffic to capture every single year. #SGE #Google #AI https://lnkd.in/ekFq_jK4