Scott Carson’s Post

How important marketing really is? 🤔 Let me show you what I mean: • 105,000 businesses have closed in Q1 2023📉 • 79,000 businesses have opened in Q1 2023 📈 • 30% of start-ups have failed by year 2 👎🏼 • US Bank, 78% of small businesses fail because they lack a well-developed business and marketing plan 📊 Of course, these figures are not all correlated to only poor marketing and that’s the reason why they have failed. So to give your business the best opportunity and have longevity. I would strongly advise any new start-up owners to invest time and money into marketing and marketing plans. My business Digit@l Future LTD does provide such a service, if you have any further questions that you want to ask drop me a message I’m happy to provide more information if needed. https://lnkd.in/e5Vcr57J

Most marketing tactics I see to raise capital leave a bad taste in my mouth. One in particular: Using project-level returns to attract investors instead of investor-level returns. Some GPs will promote a high IRR, but in reality, it's much lower when you look through the presentation. They collect the lead's emails but lose credibility QUICKLY when the leads find out the real numbers. Instantly leaving a bad taste in their mouth, giving the GPs an uphill battle. It's a wacky choice, especially when you can attract leads who understand the current market and want the truth behind the returns. Instead, do this: - Build trust - Market REAL returns - Show expertise - Provide value - Don't lose credibility immediately Repost ♻️ if you're tired of lead magnets that leave you disappointed.

Most marketing tactics I see to raise capital leave a bad taste in my mouth. One in particular: Using project-level returns to attract investors instead of investor-level returns. Some GPs will promote a high IRR, but in reality, it's much lower when you look through the presentation. They collect the lead's emails but lose credibility QUICKLY when the leads find out the real numbers. Instantly leaving a bad taste in their mouth, giving the GPs an uphill battle. It's a wacky choice, especially when you can attract leads that understand the current market and want the truth behind the returns. Instead, do this: - Build trust - Market REAL returns - Show expertise - Provide value - Don't lose credibility immediately Repost ♻️ if you're tired of lead magnets that leave you disappointed.

How to market to investors 101: Focus on WHY they are looking to invest. ❌ It's not JUST to: Get an X% return ❌ or to: Grow assets ❌ or to: Earn a passive income it is deeper than that ❤️ It's: ✅ to have security for their family ✅ to be able to afford their passion in life ✅ to wake up in the morning without money worries Always ask 'why' to get to the deeper meaning. Communicate the 'WHY' in marketing campaigns. It shows YOU understand THEM. This is how you market to investors successfully. ---- 🔥 🔥 🔥 The buying journey for BIG, EMOTIONAL purchases (such as buying a home, booking a dream wedding or making a significant investment) requires a different kind of marketing strategy - one that understands the decision process at every stage. It’s complex. This is my area of expertise. Follow me Loredana Principessa to stay updated with insights 🔔 or send me a DM if you need help marketing your next project.

Marketing is a business of failure. Marketing can make us sad, mad, and, infrequently, glad. Marketing doesn't work, so many business owners and leaders think. It's also true that marketing budgets shrink when we fall into fear. But think again. What is marketing? It's an investment with a potential return on your investment. Most of us suck at investing even though we're great at consuming. We often have unrealistic expectations for our marketing investments. Most of us have been burned by more than one guru. We are impatient and distracted, and, like stocks and mutual funds, we fail to invest our capital using a disciplined process to win. We expect miracles. But here's the deal with marketing: When you make your marketing work well enough, your sales pipeline grows. That's when you see how well you manage your money in the bank. When you invest your marketing money well, you increase your return on investment. If you can't manage marketing investments with clarity and confidence, I'm here to help you. Ask me for a free strategy session to discuss your #marketing #investment headaches. P.S. Who remembers Pet Rocks?

Quote of the day from a business I spoke to today: 'The best times to invest in marketing isn't just when you are struggling, It is when you are doing well.' I couldn't agree more. Capitalising on success is a great idea. Use your momentum and build on it too. Don't wait until you have gaps to fill. Speak to me about how to safeguard your pipeline and take a look at our 'menu' of ideal projects to suit your business.

Nowadays, to attract investors you need to have an innovative product as well as a clear and effective marketing strategy. They always strive to identify businesses that understand their customer base and demonstrate potential for significant growth. And this is true for many reasons. A good marketing strategy makes it clear how your product meets specific needs. It’s important to always back it up with thorough research on what your prospects want. It is also important to have your competitor's analysis in place. These simple steps alone make it easier for investors to perceive your business as one that has a solid place in the market. But no matter how good of a strategy you think you have, you must be always ready to adjust to changes. Showing that your business can evolve its marketing to stay relevant makes you more attractive to investors. Simply put, a smart marketing strategy is more than just selling your product. Through it, you show investors that your business understands its market and has the potential to grow. This is what makes it a good choice for investment.

Most marketing tactics I see to raise capital leave a bad taste in my mouth. One in particular: Using project-level returns to attract investors instead of investor-level returns. Some GPs will promote a high IRR, but in reality, it's much lower when you look through the presentation. They collect the lead's emails but lose credibility QUICKLY when the leads find out the real numbers. Instantly leaving a bad taste in their mouth, giving the GPs an uphill battle. It's a wacky choice, especially when you can attract leads that understand the current market and want the truth behind the returns. Instead, do this: - Build trust - Market REAL returns - Show expertise - Provide value - Don't lose credibility immediately Repost ♻️ if you're tired of lead magnets that leave you disappointed.

Communicating the value of marketing, especially in challenging times, requires a focus on the long-term benefits and the potential for a strong return on investment. Marketing is not just about immediate sales; it's about building relationships. In periods like these, where financing confidence might be wavering, it's natural to reconsider investments, including marketing. However, our experience and market analysis suggest that this is precisely when your marketing strategy becomes more significant. Continuous marketing efforts help keep you at the forefront of potential clients' minds, so when the market conditions improve, they are the first ones the clients think of. Let's discuss how we can tailor a marketing strategy that not only fits your current situation but also positions you for growth in the future. Your success is our priority, and we're here to navigate these challenges together.

Investment boutiques, improve your marketing with these 3 questions Powerful marketing is a story and it's not about you It’s about your clients And the story you’ll write together Begin with the end in mind and work backwards 1. Why: The end result, transformation, your clients want 2. How: The catalyst or action that must happen to get that result 3. What: The product or service that will create that catalyst or action Most marketing lives in the What: the features and benefits Imagine if you moved to the Why: the impact and result Should we sell the drill or the hole or… Is that story missing a part? 🤔 Let’s walk and talk about it On the beach 🌊 #investments #funds #marketing