1PointFive’s Post

In this webinar replay featuring Dr. Bodie Cabiyo of Carbon Direct and Katie Sierks of Microsoft, you'll uncover challenges in the carbon market and the pivotal role buyers play. Master science-based standards to drive impactful climate action in your organization, and learn from the best ⤵️ #CarbonMarket #ClimateImpact #ClimateAction #CarbonRemoval #CorporateSustainability #ClimateEducation #Microsoft https://lnkd.in/gc7dWxMz

If everyone in the U.S. cut their annual footprint by just 1%, we could essentially offset the emissions of Microsoft, Apple, and Google for the entire year. We can't expect everyone to be able to take huge climate action in their everyday lives. BUT— 1% is actually surprisingly easy. Today, we launched a quick and easy quiz designed to tell you what small climate action you could take to lower your footprint by 1%. The quiz is tailored to you, so you won't get an action you already do or can't do. Take it here: https://lnkd.in/dmNRFcW5

Tomorrow, 150+ climate tech marketers will learn how to master the three points of the trust triangle 🔼 This is important because #climatetech has a big trust problem. (If you work in carbon markets, you know this well.) For many climate tech players, doubt has a stronghold over would-be buyers. In the 3rd edition of Climate Tech Marketer, Amelia and I share strategies for rewriting the story and rebuilding trust. Sign up for The Climate Hub's weekly newsletter here: https://lnkd.in/e5g2BvpD

"You can't convince people..." The three angles to engage with an audience and move them to action. I see the same aspects as pointed out in this post when I coach people to connect with audiences. That is through three levels of communication that work together: Logos - Ethos - Pathos You can't convince people with just reasonong ("because it's logic") You can't convince people with just ethics ("because it's right") You can't convince people with just sentiments ('because you love it") You always need to balance the three!

Marketers at early-stage climate tech companies rely too heavily on climate as a buying trigger. The top of the pyramid matters — Your ‘why’ always matters. But the bulk of your messaging should be about the practical value (AKA the 'business case') you provide to buyers. #climatetechmessaging

Great video explaining our cooking solution and how data can finance green development faster and faster

Watch this recent video to learn how ixo is a digital flywheel to transparently scale public and planetary regenerative outcomes. This system bolsters transparency, coordination, and velocity needed to scale climate finance and high-impact projects. https://lnkd.in/eDyYDXss #DigitalFinance #dMRV #ClimateFinance #ImpactsTokenisation #Cop28

Year over year, our commitment to reaching net-zero remains unchanged, but the climate crisis we face as a global community is never static. New technologies present powerful new solutions for addressing complex climate concerns in ways never thought possible, challenging us to think differently and explore new ways of working. In our latest Environmental Sustainability Report, we share the meaningful progress we’ve made towards our net-zero goal and the new partnerships, approaches and learnings accelerating our progress on this critical journey.

💻 Microsoft, Google, and Apple are committed to being carbon-neutral or carbon-negative by 2030. 🚢 The US Navy aims to reach net zero by 2050. 🤝 Corporations and public agencies are together crowding in climate investment and creating opportunities for climate entrepreneurs. Want to hear from some of the most important public and private sector leaders driving these trends? Join us on Tuesday, April 23 from 1:45pm EST - 2:30pm EST for "Catalyzing Net Zero: How Corporate and Government Commitments are Accelerating Climate Investment and Innovation." I will host Carol Browner, former EPA Administrator and White House climate advisor; Brandon Middaugh, Senior Director of Microsoft's Climate Innovation Fund; and Meredith Berger, Assistant Secretary of the Navy for Energy, Installations, and Environment and Chief Sustainability Officer. Registration link in the comments. This is an installment of Political Capital, a conversation series exploring the intersection of technology, policy, and finance.

Committing to achieving carbon negativity by the decade's end is our modern 'moonshot.' Just as ambitious, it's a bold step toward a sustainable future. Despite the energy intensity of AI, meeting it with the same vigor and innovation is essential to pioneer solutions beyond what seems possible. #CarbonNeutral #Emissions #AI #Energy