1905 New Media’s Post

Forrester B2B summit wrapped up last week. Don't let your event follow-up fall short of buyer's expectations. This is my foolproof strategy to create pipeline from events. 1. Sit down with sales - share booth notes, review leads, follow up content 2. Do #1 within 24 hours of the last day (or don't bother) 3. Create a unique landing page with a strong offer (TOPO fans, anyone?) 4. Activate the offer on social, email, and sales follow-ups 5. Be creative and let your brand voice shine through content 6. Nail the post-event strategy at least 2 weeks before the event starts #fieldmarketing #demandgeneration

Did you know that 67.3% of B2B marketers are unwilling to invest in field marketing because they think they can’t measure its success? This feeds into two oft-repeated myths about field marketing: 1️⃣ It’s expensive 2️⃣ It’s impossible to track. Well, both of these can be disproven. Field marketing can be done on a budget and it can be tied to pipeline and revenue. We know this because we’ve done it. Earlier this year with Dreamdata we headed over to the States to join some of the biggest B2B SaaS events: SaaStr in San Francisco and Inbound in Boston. And guess what? We saw a lot of (measured) success! 🚀 Laura Erdem and Kate (Slonaker) Hammitt are going to reveal the secrets to turning events into a powerhouse for your business, TODAY at 3pm here on LinkedIn (link in the first comment)! 🎩✨ #b2bmarketing #eventsmarketing #roi

We're 1️⃣ week away from Activate's Northern California Marketer Meetup at the fabulous Rosewood Sand Hill in Menlo Park‼ 🏩 October 10th @ 11:30a PST. It will be another incredible afternoon of networking with your B2B Marketing peers - sharing best practices and tips‼ An active lunch session with a moderated conversation, including a panel of B2B marketers from Google, Workday and Seagate. A few spots remain, so click the link in the comments to register👇 Kim Mai Hughes | Jason Z. | Dan Cafiero | Scott Vaughan | Edward Grossman #demandgen #b2bmarketers #marketing #northerncalifornia #menlopark #meetup #networking #exclusive #VIP #trailblazers #strategies #knowledgesharing #pipeline #revenue #growth #Activate_ms #b2bdemandgen #b2bmarketing #b2bmarketingstrategy #b2bleadgeneration

🌟 Exciting news for our local network in Tel Aviv 🌟 We're thrilled to invite you to our upcoming in-person meetup! What’s lined up? First, a great breakfast and networking (because nothing beats meeting in-person). Then, join us for 3 value-packed sessions with speaker and friends Daniel Bleichman, Roy Naar, Israel Blechman, Ben Blanki, Naomi Soman and Trendemon’s Avishai Sharon: 👉 Rethinking Growth in 2024 - Key takeaways from 2023, how buyer journeys have changed and how marketers can adapt. 👉 How to win B2B competition using B2C strategies 👉 When you should break copy's golden rules — personalizing for professionals 🚨 Space is limited so RSVP early and if you can’t make it, please let us know in advance. https://lnkd.in/dtw3Exk4 Special thanks to Cato Networks for hosting the event 💕 #Networking #TelAvivMeetup #B2BMarketing #B2BStrategies #MarketingInnovation

Are you failing to establish a connection with the people you are trying to reach? It’s time to learn how ABM activation can significantly enhance the effectiveness of your B2B events. Join us on June 20th, 2024, as we hear from 🔶🔸Mason Cosby🔸🔶, Founder of Scrappy ABM along with Mitch Speers, CRO at BuyerForesight on how you can build ABM around your events to increase engagement, drive opportunities, and deliver more revenue. Join us as we understand how you can: - Identify priority accounts that are a fit for your business - Tailor high-value content that provokes questions and provides answers - Create one-to-one interactions that are meaningful & memorable - Efficiently allocate resources to maximize event ROI What are you waiting for? Join us NOW → bit.ly/45cy0zA Rohan Rajagopal Soumyorup Banerjee Raj Dhar Joe Fontana 🐘 Sharon P. Sandeep Sivaram Ashutosh Prasad #EventMarketing #ABM #ABMEvents #AccountBasedMarketing #EventMarketingROI #FeildMarketing #MarketingStrategy #DemandGeneration #Sales #Marketing

Are you failing to establish a connection with the people you are trying to reach? It’s time to learn how ABM activation can significantly enhance the effectiveness of your B2B events. Join us on June 20th, 2024, as we hear from 🔶🔸Mason Cosby🔸🔶, Founder of Scrappy ABM along with Mitch Speers, CRO at BuyerForesight on how you can build ABM around your events to increase engagement, drive opportunities, and deliver more revenue. Join us as we understand how you can: - Identify priority accounts that are a fit for your business - Tailor high-value content that provokes questions and provides answers - Create one-to-one interactions that are meaningful & memorable - Efficiently allocate resources to maximize event ROI What are you waiting for? Join us NOW → bit.ly/45cy0zA Rohan Rajagopal Soumyorup Banerjee Raj Dhar Joe Fontana 🐘 Sharon P. Sandeep Sivaram Ashutosh Prasad #EventMarketing #ABM #ABMEvents #AccountBasedMarketing #EventMarketingROI #FeildMarketing #MarketingStrategy #DemandGeneration #Sales #Marketing

🎯 Unlock the power of B2B digital marketing with this blog post! Discover effective strategies tailored specifically for businesses targeting other businesses. From lead generation tactics to nurturing relationships, we've got you covered. Elevate your B2B marketing game and watch your business soar to new heights! 💼💻 https://buff.ly/3yKI0Ut

🔍 Industry Insight: Did you know that a staggering 70% of B2B marketers rank in-person events as their top demand gen tactic? So, the big question: How has the shift to virtual events impacted your lead gen strategies? Are virtual events proving as effective, or are you finding innovative ways to bridge the gap? At Dreamline Digital, we've been helping businesses adapt to this new norm, ensuring quality lead generation can be leveraged for your live events. Main objective: get more out of your events and have people recognize you before you even hit the event floor. Share your experiences and let's navigate the future of B2B marketing together! 🌐 #DemandGenTrends #VirtualEvents #B2BInsights

Forrester B2B Summit North America is fast approaching. Don’t miss the chance to get an exclusive personal look into Intentsify’s platform and full funnel activation programs. Our team can even create you a custom intent model with your target account list so you can see in real time what your audience is researching. Book your 1:1 experience now: https://hubs.li/Q02v93Xj0 #ForrB2BSummit

Ever wonder how people like me gear up for big conferences? Let me take you behind the scenes of my prep for the upcoming Forrester B2B Summit NA in Texas this year... - Research & Insights: Weeks before the event, I'm deep into the latest B2B marketing trends to prepare for my session on how you can use social intent signals. My office turns into a workshop of knowledge… - Tech & Engagement: It’s all about keeping the audience engaged, right? If you’ve seen me speak before, you may know what’s in store. If not, come on over to my spotlight session, 'Engage to Win: Capitalizing on Social Intent Signals in B2B Marketing' on May 8th at 10:15am. And don’t forget to keep your eyes open for my lucky tradition. (Hint: it’s in the video!) Can’t wait to see you there! #B2BMarketing #ForresterB2BSummit #BehindTheScenes