Colour Blocking is Back! 🎨 We teamed up with Wella to strengthen their colour authority. Our goal: boost awareness among hairdressers and captivate clients eager for a bold Wella colour change, all whilst driving social engagement 📈 Our fresh, scroll-stopping content encourages audience participation, increasing organic social reach and positioning Wella Colour as a trendsetting brand in the hair industry 📱
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Building Dollar Media || Marketing manager || Influencer Marketing || Campaign management and strategising || Helping your brand become a global name
Celebrity Marketing: The Power of Star Power Celebrities possess an undeniable influence over consumers, making them powerful marketing tools. Their endorsements can: Enhance Brand Awareness: A celebrity's association with a brand instantly grabs attention and raises brand recognition. Boost Credibility: Consumers trust celebrities they admire, and their endorsement lends credibility to a brand. Shape Brand Perception: Celebrities can effectively portray a brand's desired image and values. Expand Brand Reach: A celebrity's fan base extends a brand's reach to a wider audience. Drive Sales: Celebrity endorsements can directly impact purchasing decisions. However, successful celebrity marketing requires careful selection and strategic collaboration. The celebrity's image and values must align with the brand's identity to avoid dissonance. When done right, celebrity marketing can propel a brand to new heights of success. #celebritymarketing #influencermarketing #marketingtips #marketingstrategy
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I’ve heard highly of the products of HYPHEN & have seen amazingly placed targeted ads by Kriti Sanon ☀️ But here are 3️⃣ things I would improve if I was the social media manager of HYPHEN Welcome to day 2 of my new series - If I was the social media manager of x celebrity brand. 👀 Grid Planning Their content is well-researched but lacks the aesthetic overall appeal that a carefully curated grid can provide 🥶 Over promotion by Kriti Sanon As much as I love seeing Kriti use the products herself - less scattered & more frequent relatable faces & skin types are the key to increase authenticity 🤝🏻 Higher interaction The brand isn’t using the vast audience base it has to further promote their products with more Q/As, polls & emoji taps - introducing more of that will be a game changer What next? —> Follow Bhavya Goel for day 3. P.S: What should we name this series? Comment down below your suggestions 👇🏻 #LinkedIncreator #socialmediamanagement #celebritybrands
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Trendsetters and dream-chasers, when did you become your genuine self? We joined Ray-Ban and Pearle Opticiens on a journey back to the defining moments that sparked courage and authenticity in Instagram content creators @dominique.stz, @laudursin, @yung_mavu, @lyna.lahbiri & @holyoski, through a video-focused Influencer Marketing campaign titled #YouSinceWhen. We challenged the content creators to dive into the past and share their transformational moments with us. Through their stories, we extended the legacy of Ray-Ban, available at Pearle Opticiens, showcasing that these iconic shades are not just about style, but also about embracing your true self. Try to take a moment to reflect on your own journey. When did you step into the spotlight of authenticity? Let's celebrate these moments together and inspire each other to keep moving forward, supported by the timeless elegance of Ray-Ban and the expert vision care of Pearle Opticiens. #mmbsy #mmbsybelgium #rayban #pearleopticiens #influencermarketing #influencercampaign
Pearle Opticiens & Ray-Ban Influencer Marketing campaign
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Last night, I came across this café with a sign that read 'Instagrammable Lattes,' and it immediately caught my attention. ✨️ I think this is a clever marketing strategy to attract photography enthusiasts and social media lovers like me to share our experiences online. 📸☕️ Which, in turn, increases engagement and boosts the café's visibility, effectively raising brand awareness and attracting a broader audience. 📈 #Marketing #Instagram #SocialMedia #MarketingStrategy #Branding #Qatar
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The Psychology Behind Celebrity Endorsements! How brands choose celebrities for their businesses A celebrity endorsement is a powerful marketing tactic that uses popular culture to present messages about a brand and establish a brand image. A significant portion of the public views celebrities as "role models" and follows their preferences. Using celebrities aligns the product with the public's favourable perception of celebrities, helping achieve advertising objectives. According to the "match-up hypothesis," a successful endorsement requires congruence between the endorser and the brand. Consumers benefit when the celebrity's image matches the brand's image. Major factors for endorsing a celebrity: 1. Current Value (Popularity & Relevance). 2. Reach (Target Audience). 3. Familiarity with the Product. 4. Commercials (Performance & On-Screen Persona). 5. Brand Equity (Maintaining a Positive Image). Next time you see your favourite celebrity selling something, remember: brands use smart tricks to make us trust them and their products. #celebrityendorsement #brandmarketing #marketing
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⭐️ TALENT PARTNERSHIP ⭐️ Icons only! Check out the recent collaboration between TikTok superstars Brookie and Jessie and the iconic beauty brand, Charlotte Tilbury Beauty 🎉 In their latest YouTube vlog, the dynamic duo treated their 500,000 subscribers to an exclusive "Day In The Life" experience, giving us a behind-the-scenes look at their shoot with none other than Charlotte Tilbury herself. 📸💄 What makes this collaboration truly special is the seamless integration of authentic content creation and genuine brand love. Brookie and Jessie have long been advocates for Charlotte Tilbury Beauty, and this partnership is a great example of how influencers and brands can come together to create content that resonates deeply with both their engaged audiences. In today's digital age, authenticity is key, and collaborations like this demonstrate the power of aligning values, aesthetics, and audience engagement. It's more than just promotion; it's about crafting compelling narratives and experiences that foster genuine connections and community. InterTalent (Lauren Clark / Olivia Basso) 📧 Zoe@intertalentgroup.com #InfluencerMarketing #BrandCollaboration #AuthenticContent #CommunityEngagement #DigitalMarketing #BeautyIndustry #CharlotteTilburyBeauty
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In the digital age, captivating visuals are the currency of engagement. As social media experts, we understand that every pixel, every hue, and every composition plays a crucial role in conveying your brand's story. From the subtle symbolism in a logo to the emotional resonance of a carefully curated feed, visuals have the power to leave a lasting impression on your audience.
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When presenting to an Expressive/Influence Style: Use storytelling and visual aids to capture their attention. Allow them opportunities to express themselves creatively. #tiptuesday #InfluenceStyle #StorytellingTechniques #VisualAids #CreativeExpression #EngagingCommunication #EffectiveCommunication #RespectStyle #CommunicationTips #ExpressiveStyle #DISC #SocialStyles
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A social media presence is necessary in today's digital age to effectively engage with large audiences and enhance brand visibility.🙂 It provides a platform to showcase the services and products and improve the brand's visibility.👩⚕️👨⚕️ . . . . #healthcaremarketing #mythsandfacts #myths #mythology #socialmedia #branding
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We’re truly impressed by The Ordinary’s recent stripped-back OOH ads 🤍 In marketing, staying true to your core 'why' and goals is paramount, and The Ordinary exemplifies this beautifully with their recent campaign. In a landscape dominated by celebrity and influencer endorsements, The Ordinary boldly opts to showcase their products without relying on faces that may not fully align with their ethos. The monochromatic color palette not only reinforces the brand's minimalist identity but also aligns with current wellness trends promoting a simplified beauty approach. This approach not only enhances trust and authenticity but also solidifies their mission for greater transparency within the beauty industry. What are your thoughts on brands adopting this strategy? Let us know below! 💫 Image credit: The Drum
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#TeamPixel @ Google | Jr. Relationships Executive @ 1000heads | Marketing @ Baruch College | 4A’s Foundation MAIP 2024 Fellow | Multimedia Specialist | Cinematographer | Pro Photographer | Animator |
1mo#ExpressYourself ✨