Creative messaging is considered a B2C imperative, but is often a B2B afterthought dominated by uniformity. In fact, 71% of B2B decision makers say that under half of this content form gives them any valuable information. The modern buying team wants compelling ideas they can trust. Are you standing out? Our experience expert Kaitlin Olson shares her perspective on thought leadership and how it's helped our clients. https://lnkd.in/g_AzBdDV #b2b #b2bmarketing #contentmarketing
IMM - Ideas Made Measurable’s Post
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61% of Tech buyers feel that B2B marketing is too vague to be relevant in their business. Learn how your brand can stand out from the rest with this article from The Drum! #AvidDemand #TheDrum #B2B #DigitalMarketing https://lnkd.in/eg-TXYjR
B2B tech marketing too vague for buyers, says LinkedIn report - here’s 5 ways to stand out
thedrum.com
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As the B2B landscape evolves, make sure you stay ahead of the game. Here are the top B2B Marketing trends to watch in 2024! https://bit.ly/48mMUnz #MarketingTrends #DigitalMarketing #B2BMarketing
B2B Marketing Trends to Watch in 2024 - SMM Advertising
https://smmadvertising.com
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💡 Curious about the strategies shaping the future of B2B marketing? We’re breaking down the hottest trends you NEED to know for 2024! From AI-powered personalization to the rise of video and community building, this post will equip you to stay ahead of the curve: https://lnkd.in/d795tF-Y #b2bmarketing #marketingtrends #marketingtrends2024
B2B Marketing Trends for your business in 2024
whales.ventures
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This year has seen a real coming-of-age for B2B marketing. No longer dismissed as the forgotten sibling of consumer marketing, it has moved far beyond “just” a lower-funnel marketing play, and standards of creativity are higher than ever. 😎 #b2bmarketing #b2bleadgeneration #b2b #b2bsaas
How B2B is reaching new heights of creativity
thedrum.com
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Reading The Drum's piece on B2B marketing's creative leap, I'm intrigued by the shift in our industry. Creativity is now central, evidenced by a 46% increase in creative skills among marketers. Notably, 69% of B2B leaders agree that purchasing decisions are as emotionally driven as in B2C. This calls for a blend of innovative, data-driven, and personalized strategies in our campaigns. Embracing this shift isn't just about keeping up; it's about leading the change in how B2B marketing is perceived and executed. https://bit.ly/3SKbZnp
How B2B is reaching new heights of creativity
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Transform B2B engagement with these tips.
Council Post: How To Transform B2B Engagement With Video Marketing
forbes.com
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B2B buyers are especially reliant on data-driven decision-making. When possible, include real customer metrics, such as revenue generated and time or money saved, to illustrate ROI. https://lnkd.in/gHpftE24
How to Turn Case Studies into Powerful Marketing Assets - Trade Press Services
https://www.tradepressservices.com
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Looking into the crystal ball for 2024... What trends will chart the future course of B2B marketing in the new year? https://ow.ly/1mMB50QaPaP #b2bmarketing #2024 #marketingin2024 #marketingtrends
Council Post: 2024 B2B Tech Marketing Trends: The Year Of Authenticity
forbes.com
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Partner Magellan Consulting - Magellan Partners Group / Managing Partner & Founder at Bleu Azur Consulting
How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas
How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas
business2community.com
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B2B marketing strategies are constantly adapting to the digital age. Jason (Jay) Ball outlines a strong B2B marketing playbook for 2024: https://lnkd.in/ghmcVwkF The focus? Building brand awareness, crafting valuable content that educates your audience, and using technology to personalize the customer journey. #b2bmarketing #customerexperience #b2bsales
Revamp B2B Strategy: Build Lasting Brand Value
cmswire.com
President at Visiqua & Local Hero (BHI companies)
1moNicely done Kaitlin Olson!