From the course: Writing with Impact

Strong writing, for big results

From the course: Writing with Impact

Strong writing, for big results

- Every word you've ever seen was written to make an impact. Whether the impact is as the author intended depends on understanding skill and artistry. This course helps give your writing the impact that you want. It's designed with business writing in mind, but will also turn to two high impact forms of writing, advertising and literature for all the lessons that they can teach. As Mark Twain said, the difference between the almost right word and the right word is the difference between the lightning bug and the lightning. With this course, you'll be able to make those decisions with greater confidence.

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