What's the So What: Writing Clearly for a Business Audience
With James Raybould
Liked by 1,231 users
Duration: 30m
Skill level: General
Released: 5/12/2022
Course details
Writing clearly and directly is fundamental for any effective business. But it’s far easier said than done, especially in day-to-day work communications. In this course, instructor and veteran product manager James Raybould shows you how to distill your writing to the point that matters most, ensuring that the so-what factor of your message comes across clearly and concisely to your readers.
Learn about why it’s important to get to the point quickly when addressing a business audience. Explore easy-to-use tips and techniques for the next time you’re writing an executive summary or in-house document for review. Along the way, James gives you pointers on improving message retention, testing for effectiveness, and avoiding common pitfalls such as weasel words, passive voice, overwriting, and more. By the end of this course, you’ll be ready to take your newly honed skills and apply them to your everyday writing practice on the job.
Learn about why it’s important to get to the point quickly when addressing a business audience. Explore easy-to-use tips and techniques for the next time you’re writing an executive summary or in-house document for review. Along the way, James gives you pointers on improving message retention, testing for effectiveness, and avoiding common pitfalls such as weasel words, passive voice, overwriting, and more. By the end of this course, you’ll be ready to take your newly honed skills and apply them to your everyday writing practice on the job.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
Similar courses
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.