UX Foundations: Storytelling
With Sarah Weise
Liked by 2,678 users
Duration: 52m
Skill level: Beginner + Intermediate
Released: 5/12/2020
Course details
Every user is the hero of their own story. The secret to effectively stand out in the mind of your consumer is to stop shouting your own story and to start playing a specific role in theirs. Learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences. Sarah Weise teaches the foundations of good storytelling, from defining the story arc to orchestrating the action and emphasizing your message. She explains how to embrace emotion to invoke empathy, and how to incorporate the right perspective, visuals, and monetization strategy. By the end of this fast-paced course, you'll know how to craft stories in a way that connects with your customers—and how to do it in a consistent, strategic way for better user experiences, improved engagement, and more sales for your business.
Skills you’ll gain
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Meet the instructor
Learner reviews
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Arief Risdianto
Arief Risdianto
Faculty Member, Mandiri University Group at PT Bank Mandiri (Persero) Tbk.
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Amruta Chowgule
Amruta Chowgule
I solve problems with the right words at the right time for the right people.
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
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