From the course: SEO: Optimize Your Social Media Profiles

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From the course: SEO: Optimize Your Social Media Profiles

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- [Instructor] Social media marketing is not all about the vanity metrics, such as the number of followers, likes, or shares that a post gets. Yes, these numbers can help you to make your brand seem more reputable. And in some cases it can help with improving your overall online authority. That being said, these numbers mean very little. If they are not converting effectively into leads and sales for your business, I highly recommend having a look through some of my other courses here on LinkedIn learning to help you to build a solid online marketing strategy. I also have a YouTube channel where you can keep up to date with my latest tips, tricks, and strategies to marketing your business online. And lastly, feel free to connect with me on LinkedIn. It's always great to hear from you.

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