Retail Marketing Strategy
With Sharon Yourell Lawlor
Liked by 589 users
Duration: 38m
Skill level: Beginner + Intermediate
Released: 3/17/2022
Course details
Today more than ever, crafting your retail strategy for the complexities of the shopping landscape is a must. It's key to build marketing plans that fully address shopper needs, showcase your unique selling proposition, and prioritize purchase conversion.
In this course, retail expert Sharon Yourell Lawlor shares how to strategically guide and market to your shopper along the path to purchase, whether they're buying in a physical store, online, or in an omnichannel journey. Sharon describes how effective retail marketing guides shoppers seamlessly along the path to purchase. She outlines how your tactics and communications can adapt along the shopper journey. Sharon also provides a checklist of criteria to incorporate into your retail strategy to successfully execute campaign plans and drive purchase conversion.
In this course, retail expert Sharon Yourell Lawlor shares how to strategically guide and market to your shopper along the path to purchase, whether they're buying in a physical store, online, or in an omnichannel journey. Sharon describes how effective retail marketing guides shoppers seamlessly along the path to purchase. She outlines how your tactics and communications can adapt along the shopper journey. Sharon also provides a checklist of criteria to incorporate into your retail strategy to successfully execute campaign plans and drive purchase conversion.
Skills you’ll gain
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Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Meet the instructor
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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