From the course: Personal Branding on Social Media

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Create an ideal client profile

Create an ideal client profile

- [Narrator] The goal on social media is to connect with people who can benefit from what you have to offer. The way that you do this is by creating the ideal client profile. Knowing who you're speaking to increased the possibility of making a meaningful connection. The first thing that you want to do is think about recent projects you've worked on and people who you enjoy connecting with. You're looking for someone who might be interested in buying products or services from you in the future. So here we are at Audry's Facebook profile. Recently she accepted a friend request from somebody that she enjoyed working with, Leslie Richardson. This is Leslie Richardson's Facebook profile. Leslie is an Administrative Assistant at the Landon Hotel. Audry believes that connecting with people like Leslie will allow her to work in more hotels. What Audry is going to do is look through Leslie's Facebook profile for more information about Leslie so that she can generate an ideal client profile…

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