From the course: Google Analytics (GA4): Audience-Building and Segmentation
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Applying audiences beyond the GA4 interface - Google Analytics Tutorial
From the course: Google Analytics (GA4): Audience-Building and Segmentation
Applying audiences beyond the GA4 interface
- [Instructor] After strategically building audiences and understanding more about their patterns and trends through the reporting options in Google Analytics, you can act on the data and use it in digital marketing. With integration options built into Google Analytics, the audiences can be handed off to platforms like Google Ads. Then in Google Ads, you can re-mark it to a specific segment or create similar audiences to work on reaching new users who are most relevant to your marketing goals. The first thing to do is to link to the marketing platform. In this case, Google Ads. You or a team member must have edit and admin permissions in both accounts. To use the integration and activate it, we'll exit the main reporting area and go to the property settings. After selecting Google Ads, you'll see a screen to create a link, along with a list of links that have already been integrated. If the link is complete, there are…
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