From the course: External Communication Skills for Leaders
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How the media decides on its experts
From the course: External Communication Skills for Leaders
How the media decides on its experts
- Do you ever watch television or listen to the radio and think, "Hey, that could be me being interviewed?" Well, if you don't, you should because the truth is it absolutely can be you. Yes, producers and editors have their favorite experts that they call on again and again. But they're also on the hunt for new, fresh talent. Here are three ways the media finds its experts. One, research. Journalists are always reading or watching something. Ideas pop up almost anywhere and then the good producers will hunt down the best possible experts for those stories. These experts could be authors, TikTok creators, or CEOs. But the thing they have in common, they are out there to be found. This is important if you want to be featured in the media, which brings me to number two. Someone highlights the expert. That can be a publicist from your team or it can even be you. Yes, you have more power than you might think. Through the…
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