From the course: Email Marketing: Drip Campaigns
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Leveraging a recommendation engine
From the course: Email Marketing: Drip Campaigns
Leveraging a recommendation engine
- [Instructor] Recommendation engines give your website visitors a tailored experience based on their past interactions with your website and what the engine believes your customers are likely to find most interesting. This allows you to feed them content that is most relevant to them. It also helps to improve time on site and dramatically increases conversion rates. A recommendation engine is also referred to as a recommender system. It is a software that analyzes available data to make suggestions for something that a website user might like. Let's take a look at how recommendation engines work. This is the inside of my LinkedIn Learning account. It suggests to me top picks based on content that I have previously watched. This is an example of how the LinkedIn Learnings product recommendation engine works. I encourage you to go to the LinkedIn Learning homepage and log in, and see what content it suggests to you.…
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