From the course: Ecommerce Fundamentals
Join today to access over 23,100 courses taught by industry experts.
Prevent counterfeit products
From the course: Ecommerce Fundamentals
Prevent counterfeit products
- If you start selling products, I congratulate you. You've done it. Now you have a new challenge, especially if you had a really successful Kickstarter campaign, Amazon product page, or marketing campaign. The downside of having a major success is there will be people who create counterfeit products. Yes, if you have success in e-commerce, someone will likely want to counterfeit you, and it used to be a massive problem. Here's one of the more high-profile cases. An entrepreneur appeared on "Shark Tank" and saw a modest bump in sales. Only five weeks later, their customer support received weird feedback. The product was breaking in ways they never heard of before. To make this story short, a counterfeiter made low-quality counterfeit products and sent them into Amazon. Customers who thought they were buying legit products were instead being sent counterfeit products and this could have a massive impact on your business.…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.