From the course: Ecommerce Fundamentals

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Create your own store

Create your own store

From the course: Ecommerce Fundamentals

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Create your own store

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- There are two main ways to sell your products online. You can open your own store on your own domain, like laid back games or you can sell on online marketplaces like Amazon, eBay, or Etsy. In this video, we're going to look into creating your own online store. There are four important reasons to own your own online store. The first one is you get to keep as much margin as possible. If you're selling in marketplaces or if you sell through other retail stores, you have to pay them a portion of your sales. On most marketplaces, this could be anything from 3% up to 15%. Two, you have full control over your brand. By that I mean you control if, when, and how much you discount, and this is great. You can treat your customers exactly as you want to. Free shipping, done. Generous return policy, of course. Throw in a handwritten note with purchase if you want. There are many good things about marketplaces, but ultimately…

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