From the course: Driving Organizational Accountability for Diversity, Equity, Inclusion and Belonging
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Looking externally: Employer branding can drive DEIB
From the course: Driving Organizational Accountability for Diversity, Equity, Inclusion and Belonging
Looking externally: Employer branding can drive DEIB
- Imagine you've waited all year to go on vacation to a tropical resort that you wanted to visit for years. After seeing their commercials and visiting their website, you're so excited to experience all they have to offer. But when you arrive, you quickly realize that what they promoted is not what you experienced at all. Everything is a disappointment, but after traveling so far, what choice do you have but to try and make the best of it? You immediately share your disappointing experience with friends and family, express concern about the false advertising, and vow never to return again. Well, this is exactly what happened to my husband and me during one of our recent vacations. But what if I tell you an employee can have the same experience with their employer? You see, employees will research a company to learn about the company's leadership, culture, DEIB commitment, and overall employee experience. They want…
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