From the course: CRM Basics: Unlock Business Growth through Relationships

Nurture customer relationships

- A pile of business cards with random notes. Spreadsheets with incomplete data. A library of saved emails you might get to someday. Prospect calls where you ask the same questions you've asked before. Disconnected data, incomplete information, and sloppy systems lead to poor sales experiences for you and a terrible customer experience for your prospects. There's a better way. Focus on the humans you're interacting with and make it easy on yourself. I'm Dan Moyle, CRM Trainer and HubSpot Expert, and I'm passionate about helping businesses grow smarter. In this course, you'll learn how to plan and set up a CRM system that focuses on data integrity and ease of use so you can get the most out of your investment of time, money, and effort. I'll help you plan your overall strategy for managing contact relationships that help drive more sales, while keeping your prospects feeling seen. You'll become a more efficient, effective, and empathetic salesperson with your CRM set up for optimal use. Setting up your CRM doesn't need to be daunting. I want to help empower you to work smarter, not harder, so you can help your business grow. Are you ready? Let's go.

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