From the course: Content Marketing Funnel for Creators
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Understanding website analytics
From the course: Content Marketing Funnel for Creators
Understanding website analytics
- [Instructor] Conversion tracking is when you track where your landing page conversions are coming from. This is particularly important if you manage multiple social media platforms. Are your email list subscribers and sales mainly coming from your YouTube channel or your Instagram account? You might be surprised by your results. Once you start driving traffic to your website or landing page from your social media followers, you can start to track how well you are doing and where you can make improvements. You can track a lot of your website statistics in Google Analytics. Google Analytics also connects to a number of landing page softwares so you can evaluate where your traffic is coming from, who is converting into leads and sales, and at what rate your page is currently converting. A heat map will help you to know where your website visitors who are landing on your page are actually clicking. You can use this…
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