From the course: Consulting Foundations: Building Your Sales System
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The most important sale is you
From the course: Consulting Foundations: Building Your Sales System
The most important sale is you
- When it comes to selling your consulting services, the most important sale you have is you. You need to believe in your products, you need to believe in your services but most importantly, you need to believe that you are the best choice for your clients. Potential clients will feel the confidence you have in your services and the belief you have in yourself long before they will hear any ideas or strategies you're trying to sell. So, to sell and sell successfully, you need to build your confidence muscle and master the toughest customer you will ever have, you. Buying is always emotional and people do business with us not for the products and services we sell but because they know you, like you and they trust you. Sure, they want your consulting services but they know they can buy those anywhere. It's the connection they want with you and the relationship they feel that is fueling their decision to buy. So, it's the belief we have in ourselves and our consulting services, how we…
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