From the course: Cold-Calling Directors and Executives

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- So congratulations. That concludes my course on how to cold call business leaders. Now before I go, I wanted to give you a quick recap of my most important points. So remember the four rules. Do not waste their time, show your value, do not let them down, and never lie. Always have a next action in, and then own those actions. Never assume a personality color before you call, but log it as soon as you know it, and then adapt to it next time. Keep an assertive tone of voice and control the sale, but never be rude. And finally, use humor and honesty to break the ice and gain the trust. So there we have it. You're now ready to go out and grab the sales world by the horns, and demolish your target by selling directly to business leaders. Please add me on LinkedIn and let me know what you thought of the course, and if you did really like it, then leave positive feedback. Looking forward to seeing you here next time.

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