From the course: Business Writing Principles
Understanding business writing
From the course: Business Writing Principles
Understanding business writing
- [Instructor] Business people are busy, so they read quickly and scan for key points. Additionally, they quickly decide if the message is important or deserves their valuable time. For business writers, this means the message should be clear and easy to read, so the reader can quickly get to the point. In other words, to succeed in business, you must be able not just to write but to write effectively for business. Any writing training you've had has probably been in creative writing. You added adjectives and adverbs to describe that favorite vacation or movie. But business writing and creative writing are not the same. Of course, business writing does follow some of the same principles that creative writing teaches. A clear thesis and topic sentences, correct mechanics and transition. So the basics do apply. But effective business writers need to constantly analyze the reader. What does my reader already know or how will my reader react? Organize the message in the best way for the reader. Does it begin with the purpose and does it look easy to read? Also, let the reader know what the next step should be, such as a time by which a reply is needed and contact information. A fourth point is that effective business writers need to give the impression that the reader is important, and not just another number. Make the first message effective to decrease the need for follow-up messages, which are time consuming and costly. And an effective business writer will choose the correct channel, written or face to face for example. Studies show that employers rank the ability to communicate as the number one or number two skill needed to be hired and to be promoted. So how important is having effective business writing skills? It can be the make or break of your career. It really is a big deal.
Practice while you learn with exercise files
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Contents
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Understanding business writing1m 57s
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Introducing the 10 Cs of business writing2m 48s
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Making your writing complete3m 47s
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Making your writing concise4m 36s
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Making your writing clear4m 28s
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Making your writing conversational2m 37s
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Making your writing correct4m 19s
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Making your writing coherent3m 41s
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Making your writing credible2m 58s
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Making your writing concrete3m 10s
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Making your writing courteous3m 58s
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Making your writing considerate3m 36s
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Practicing by writing more3m 15s
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