From the course: Business Writing Principles

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Making your writing credible

Making your writing credible

- If your reader questions if your information can be supported, rather than just being your opinion, and you can provide no valid support, you lose credibility. How easy is it to regain lost credibility? I firmly believe that once your credibility is harmed, you can never restore it to its maximum level. To make sure your writing is credible, do your research, support your opinions, check your information carefully, and use reliable, valid sources. Consider this example. Your supervisor sent you an urgent email that he needs your exact sales to calls ratio in 10 minutes for a report that he needs to send to the CEO in 30 minutes. You're busy, but you think you remember the figures correctly, so you send those to your boss. Your boss uses the figures you sent, but later realizes they are incorrect. What happens the next time you're asked for figures? Will the boss double check? Even if everything you have sent since has…

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