I started following Von from his Youtube videos. Most of the people might mistake him as just another designer but when I saw each of his marks and logos I found them to have same ingredient which is clean simple but impactful. Yet every mark if his is different. I like his detailing......... he avoids dagger sharp corners even if nobody is going to notice them just because he is professional. Like each one of his video anywhere.
Brand Redesign: Small Business
With Von Glitschka
Liked by 302 users
Duration: 1h 46m
Skill level: Intermediate
Released: 2/26/2018
Course details
Rebranding can help a company rebuild a reputation or go in a new direction. For designers, rebranding projects present a challenge, since the business has a history and a visual identity that the public already recognizes. The solution lies in a systematic approach: auditing the brand to discover what works and what doesn't, fixing the problems, and relaunching the brand with marketing campaigns that position the company for success.
Join Von Glitschka, illustrative design guru, for this hands-on project that demonstrates what successful rebranding involves from the designer and the client. He takes the existing brand for a small plumbing and electrical company and asks questions to get a deeper understanding of their goals. He maps the answers to a new name and develops a logo that better represents the brand values. He solicits and incorporates feedback from the client, and then presents the final brand assets. Last, he reviews the uniforms, vehicle wraps, asset library, and advertising campaigns that were developed to complement the new direction.
Join Von Glitschka, illustrative design guru, for this hands-on project that demonstrates what successful rebranding involves from the designer and the client. He takes the existing brand for a small plumbing and electrical company and asks questions to get a deeper understanding of their goals. He maps the answers to a new name and develops a logo that better represents the brand values. He solicits and incorporates feedback from the client, and then presents the final brand assets. Last, he reviews the uniforms, vehicle wraps, asset library, and advertising campaigns that were developed to complement the new direction.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Dhan Bahadur Kshetri
Dhan Bahadur Kshetri
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Priyadharsini Athi Narayanan
Priyadharsini Athi Narayanan
Graphic and Identity Designer
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Subhrajit Ojha
Subhrajit Ojha
Student at CHANDIGARH UNIVERSITY
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone