From the course: Brand and Marketing Integration
Join today to access over 23,200 courses taught by industry experts.
Leverage employees
From the course: Brand and Marketing Integration
Leverage employees
- Marketers are great at selling ideas but sometimes forget the most important audience, their own internal employees. Employees are the truest brand ambassadors that are the walking, talking, breathing examples of a brand. When employees live the brand at its values every day, they have a sense of pride, compassion and clear vision that brings the brand to life for customers. When employees are integrated into the branding process, they feel more emotionally connected to the brand and support new and existing initiatives. They understand and believe in brand messages being promoted to customers. They recognize how their role in the organization contributes to the success of the brand. They have better overall motivation, performance, and engagement, and they advocate for the company externally. How can you market to your internal team and educate them about the brand? Here's some ways you can create brand ambassadors…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.