From the course: A Crash Course in Writing Well: Learn to Write with More Style, Flair, and Impact

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The magic of evocativeness

The magic of evocativeness

From the course: A Crash Course in Writing Well: Learn to Write with More Style, Flair, and Impact

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The magic of evocativeness

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- I hope you enjoyed learning about the powerful ingredient of elegance in the previous few lectures, and about simplicity and clarity before that, as well. In this lesson, you're going to learn how to apply the fourth ingredient, evocativeness, to your writing to give it even more of a beautiful depth and dimension. By the end, you'll know how to turn dull and colorless writing into prose that's vivid and stimulating. But first, I hope that by now you're beginning to appreciate how the four ingredients, simplicity, clarity, elegance and evocativeness, all come together to create high-quality prose. Let me help put it into perspective again. Simplicity, as we saw, turns slow and heavy writing into prose that's light, fast, and punchy. That's one type of enhancement, or one type of beauty, if you like. Next is the enhancement brought about by focusing on clarity, which turns hazy and fuzzy writing into prose that's sharp…

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