From the course: A Crash Course in Writing Well: Learn to Write with More Style, Flair, and Impact

Unlock the full course today

Join today to access over 23,200 courses taught by industry experts.

The anatomy of content

The anatomy of content

From the course: A Crash Course in Writing Well: Learn to Write with More Style, Flair, and Impact

Start my 1-month free trial Buy for my team

The anatomy of content

“

- When I was a journalist, I got into the habit of looking very closely at every single sentence in an article that I was writing or editing. After a while, I began to look at each sentence as having a function within the entire article. Now this approach, which I first learned at Bloomberg News while I was a reporter there, turned out to be a very useful way of looking at a piece of news writing, because it helped me to group together various types of points that were of a similar kind, which in turn made it easier for me to organize the content of any article that I was writing. Here's the basic model. I saw that news articles generally broke down into a few key functional elements that you could look at. For instance, I'd report the main news itself, which was usually mentioned at the very first sentence of a news article. You know, something like this, "The unemployment rate rose to 7% according to a government…

Contents