Ryan

Website Experience Manager

Ryan Dallas, TX
Ryan

Website Experience Manager

Ryan Dallas, TX
2 months ago 33 applicants

See who Ryan has hired for this role

Why Ryan?

  • Hybrid Work Options
  • Award-Winning Culture
  • Generous Personal Time Off (PTO) Benefits
  • 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
  • Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
  • Benefits Eligibility Effective Day One
  • 401K with Employer Match
  • Tuition Reimbursement After One Year of Service
  • Fertility Assistance Program
  • Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service


We are seeking a highly skilled and detail-oriented Website Experience Manager to lead the technical maintenance and strategic optimization of our tax.com website. As the Website Experience Manager, you will play a crucial role in ensuring the website's functionality, user experience, and overall impact on generating sales-qualified leads.

Responsibilities

  • Technical Website Management: Oversee day-to-day technical operations of the company website, ensuring optimal performance, security, and functionality. Will collaborate with developers and IT teams to address technical issues promptly.
  • Website Strategy: Develop and execute strategies to increase overall web engagement, including but not limited to optimizing site navigation, content accessibility, personalized user journeys and load times.
  • Content Management: Accountable for the website content strategy and execution to ensure the website is providing accuracy and relevance for prospects and existing clients and increasing sales qualified leads.
  • SEO Optimization: Implement and refine SEO strategies to enhance the website's visibility and improving search engine rankings for non-branded keywords.
  • Performance Measurement and Analytics: Manage analytics tools to monitor user behavior, track performance metrics, and derive actionable insights to optimize the site and improve sales-qualified leads.
  • Conversion Rate Optimization (CRO): Identify opportunities for improving the website's conversion rates through A/B testing, user feedback analysis, and strategic adjustments. Collaborate with marketing teams to align CRO efforts with lead generation goals.
  • User Experience Enhancement: Continuously enhance the user experience by identifying and addressing usability issues and optimizing navigation flows. Conduct regular usability testing and gather user feedback to inform improvements.
  • Cross-functional Collaboration: Work closely with marketing, sales, and design teams to align website strategies with overall business objectives. Collaborate on campaigns and promotions to ensure seamless integration with the website.


Qualifications

  • Bachelor's degree in Web Development, Computer Science, Marketing, or a related field.
  • Proven experience in web strategy, web management, and digital marketing, including technical oversight and impact analysis.
  • Strong understanding of SEO best practices and experience implementing SEO strategies.
  • Familiarity with conversion rate optimization techniques and tools.
  • Excellent analytical and problem-solving skills.
  • Ability to collaborate effectively with cross-functional teams.
  • Strong organizational, project management and communication skills.
  • Strong understanding of web analytics, A/B testing, and user experience principles.
  • Experience with wireframes, user flows and working on mocks within design tools (ie Figma)
  • Demonstrated success in developing and executing personalized user journeys.
  • Familiarity with content management systems and web development technologies.
  • Ability to collaborate effectively with cross-functional teams and stakeholders.
  • A strategic thinker with a results-oriented mindset.


Certificates And Licenses

Valid driver’s license required.

Supervisory Responsibilities

This position requires limited supervisory responsibilities, including training employees, assigning work, and checking work for accuracy and completeness.

Equal Opportunity Employer: disability/veteran

  • Seniority level

    Entry level

  • Employment type

    Full-time

  • Job function

    Business Development and Sales

  • Industries

    Financial Services

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