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Hope Brick
Chief Client Officer/Founder at BRICK EXECUTIVE SEARCH
Brick Executive Search has partnered with an International Beauty Company . We are seeking a dedicated Web Content Manager who has strong expertise with website marketing, has partnered with developers and creative teams and is a data oriented team player with a passion for optimizing the UX for customers .
Responsibilities
Update website content to improve UX and conversion rates
Request, obtain, and launch content for campaigns including promotions, new product launches, sales, blog and PDPs
Traffic, QA and troubleshoot as needed in partnership with Web Developer
Install plug-ins as needed (e.g. for subscription plans), determine best landing page for various marketing channels to drive traffic to and manage the UX and maintain website ongoing
Support campaign launch needs across additional marketing channels driving to the website, including EMail, SMS, Video Ads, Pop ups, Print Ads , Display Banner Ads, Amazon and other channels
Work with creative team to request and obtain necessary creative assets for each campaign
Organize campaign briefs, adding and sharing creative and copywriting direction with designers
Develop marketing calendar, updating ongoing and managing execution and traffic needs for each campaign
Compile campaign briefs with dates, offer details, target audience, messaging and supporting marketing channels
Partner with cross functional teams, ensuring accountability to meet deadlines
Monitor and analyze web traffic success metrics and campaign recaps
Compile and share reporting ongoing, identifying solutions to improve traffic, bounce rates, sales,
Skills
Strong technical expertise across website platforms and tools
2-4 years experience with Shopify or other Ecommerce platforms & tools (such as Shopify,
Magento, Squarespace or WooCommerce)
Coding experience a plus
Experience managing Shopify Theme Editor and Google Tag Manager and installing plug-ins
Ability to problem solve technical, process and partnership challenges as needed
Excellent partnership and collaboration with developers
Expertise with Ecommerce website best practices, industry benchmarks and familiarity with coding
Understanding of industry benchmarks to meet goals
Solid organizational skills, attention to detail, ability to multitask, manage deadlines and prioritize
Excellent communication and accountability to seamlessly launch campaigns under tight timelines
Ability to manage teams and multiple campaigns at once; familiar with project management tools such as Monday.com and Basecamp
Comfortable pulling, consolidating and analyzing website traffic and user engagement metrics
Familiar with KPIs and benchmarks for metrics including sales, ROAS, CVR, traffic, bounce rates
Able to pull reporting via tools including Google Analytics, Shopify and Hotjar
Given a small company size, responsibilities may expand beyond website marketing, including other marketing channels ( e.g.Email, SMS, Paid Media )
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Product Management, and Project Management
Industries
Marketing Services, Fashion Accessories Manufacturing, and Consumer Services
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