Anveta, Inc

Web Content Designer - Level 4

Anveta, Inc United States
Anveta, Inc

Web Content Designer - Level 4

Anveta, Inc United States
1 month ago 89 applicants

See who Anveta, Inc has hired for this role

Role: Web Content Designer - Level 4

Location: Hartford, Connecticut 06103---Remote.

Durtion:6+ months

Job Description

Experiences Required for This Role

Website Content Writing – At least 3 years of measurable experience in the following:

  • Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
  • Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
  • Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
  • Aligning content with business goals, stakeholder objectives, and user needs
  • Inventorying and auditing of content on a local or enterprise level
  • Copywriting – a high proficiency in writing for real people and motivating them to action
  • Conducting in-depth research on industry-related topics to develop original content and optimize current content
  • Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
  • Editing content and proofreading material for errors and inconsistencies

SEO and analytics – At least 3 years of experience with the following:

  • Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
  • Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives
  • Developing high-impact KPIs and tracking the measurable success of content
  • Using customer research and site analytics to prove that content is meeting user needs

Content Lifecycle Governance – At least 3 years of experience and use cases with the following:

  • Defining customers’ needs and identifying content gaps that prevent successful digital experiences
  • Optimizing and categorizing content to align with a service-oriented information architecture
  • Working with subject matter experts to write clear text in plain language that achieves defined goals
  • Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
  • Structuring content in ways that customers are used to, and knowing the difference between features and benefits
  • Setting up governance models that support the maintenance of content after publishing

Knowledge, Skills, And Ability

Website Writing and Content Management

  • Knowledge of Sitecore or a comparable CMS
  • Content creation for websites
  • Expert copywriting and editing skills
  • Content marketing
  • SEO and analytics
  • Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
  • Effective communication skills
  • High emotional intelligence

Preferred Skills & Qualifications

Other Desirable Skills

  • Proficient in Sitecore 10.2
  • Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
  • 3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
  • Proficient in Digital content standards and plain language guidelines
  • Experience with chatbots, search consoles, and helpdesk services
  • Proficiency with content tools, especially development, inventory/auditing, and SEO tools
  • A portfolio of published online content
  • Industry certification in a field-related discipline
  • 1 year of experience using customer relationship management platforms such as Salesforce
  • 1 year of experience using Google Analytics (preferable GA4)
  • 1 year of experience using data dashboard software like Power Bi

Thanks & Regards

Charan

Anveta, Inc.

1333 Corporate Drive, Suite #108

Irving, TX 75038

charan@anveta.com

https://www.linkedin.com/in/charan-reddy-ba6450236/

  • Seniority level

    Mid-Senior level

  • Employment type

    Contract

  • Job function

    Design, Art/Creative, and Information Technology

  • Industries

    IT Services and IT Consulting

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