VP OF MARKETING
VP OF MARKETING
AnnieMac Home Mortgage
Mount Laurel, NJ
See who AnnieMac Home Mortgage has hired for this role
AnnieMac Home Mortgage is seeking an experienced Vice President (VP) of Marketing to lead and oversee our Marketing department. This role is critical in shaping and executing marketing strategies that align with our business goals and drive substantial growth. The VP of Marketing will be a critical part of our Senior Leadership Team and manage an engaged team.
AnnieMac’s marketing team is accountable for providing best in class marketing tools, content, and strategic partnership to our sales teams. Our VP will lead the charge in ensuring we have the right marketing capabilities now and in the future. The VP of Marketing will collaborate with the CMO to develop long-term strategies and plans, while also engaging with the team on day-to-day activities and providing strategic support to our sales teams.
Key Responsibilites
Strategic Leadership:
AnnieMac’s marketing team is accountable for providing best in class marketing tools, content, and strategic partnership to our sales teams. Our VP will lead the charge in ensuring we have the right marketing capabilities now and in the future. The VP of Marketing will collaborate with the CMO to develop long-term strategies and plans, while also engaging with the team on day-to-day activities and providing strategic support to our sales teams.
Key Responsibilites
Strategic Leadership:
- Communicate marketing’s role and vision across the organization.
- Collaborate with Sales leaders to develop strong and relevant marketing plans and tools.
- Set and review both short-term and long-term goals for the marketing team.
- Oversee the marketing department’s budget and allocate resources effectively.
- Build and nurture a high-performing marketing team, fostering a culture of innovation and collaboration.
- Provide leadership in marketing technology, product communications, and sales initiatives.
- Encourage coaching, mentoring, and professional development within the team.
- Design, develop, and execute innovative marketing campaigns, content, and product launches.
- Ensure best in class development and support of marketing technology platforms.
- Work closely with sales, product team, and compliance teams to ensure cohesive marketing strategies.
- Build strong relationships with external partners to enhance brand positioning.
- Lead efforts to optimize our sales team’s experiences and drive engagement throughout the organization.
- Monitor and analyze marketing metrics, preparing regular reports for senior management.
- Leverage data-driven insights to inform marketing strategies and improve overall marketing performance.
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- Minimum of 10 years of marketing experience or at least 5 years in a leadership.
- Proven track record in mortgage banking, particularly within a retail sales model.
- Demonstrable experience in implementing successful marketing support models including tools and frameworks to support sales teams.
- Strong leadership and team management capabilities.
- Excellent communication and presentation skills, with the ability to influence all levels of the organization.
- Proficient in CRM software, digital marketing tools, and analytics platforms.
- Innovative problem-solving skills with a customer-centric mindset.
- Competitive salary with performance-based bonuses.
- Comprehensive benefits package including health, dental, and vision insurance.
- Generous paid time off and opportunities for professional development.
- AnnieMac Home Mortgage is an Equal Opportunity Employer***
-
Seniority level
Executive -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Financial Services
Referrals increase your chances of interviewing at AnnieMac Home Mortgage by 2x
See who you knowGet notified about new Vice President Marketing jobs in Mount Laurel, NJ.
Sign in to create job alertSimilar jobs
People also viewed
-
Brand Marketing Director
Brand Marketing Director
-
Director of Marketing
Director of Marketing
-
Vice President Marketing
Vice President Marketing
-
Marketing Director
Marketing Director
-
Senior Vice President Marketing
Senior Vice President Marketing
-
Director, Brand Strategy & Insights
Director, Brand Strategy & Insights
-
Chief Marketing Officer
Chief Marketing Officer
-
Associate Vice President Brand Marketing
Associate Vice President Brand Marketing
-
Brand Director, Hennessy VSOP
Brand Director, Hennessy VSOP
-
Director, Global Brand & Product Marketing
Director, Global Brand & Product Marketing
Looking for a job?
Visit the Career Advice Hub to see tips on interviewing and resume writing.
View Career Advice Hub