The Walt Disney Company

VP, Marketing, WLS-TV

The Walt Disney Company Chicago, IL
The Walt Disney Company

VP, Marketing, WLS-TV

The Walt Disney Company Chicago, IL
5 days ago 102 applicants

See who The Walt Disney Company has hired for this role

We are seeking a strategic creative executive who understands how a media brand interacts with audiences anywhere and anytime. Reporting to the President and General Manager of WLS-TV, this executive will manage the station’s brand on all platforms and produce brand appropriate original content. This position requires expertise in data-focused, audience-based brand development and design, content creation and social media marketing, as well as experience in social listening, sales promotions, and influencer marketing.

What Will You Do:


  • Manage the ABC7 brand on all platforms (on-air, online, mobile, etc.) through the development and execution of innovative creative and marketing campaigns.
  • Leverage research and real time data analytics to launch timely social media campaigns that grow audience engagement with and emotional connection to the ABC7 brand, content and talent.
  • Oversee the creative development and production of live event, original series and select short-form programming.
  • Manage the station’s off-channel media budget and media buying agency.
  • Grow the brand identity and relevance of ABC7 by developing and creating original, emotionally impactful content and touch points for our audiences


Required Qualifications and Skills:


  • A demonstrated track record of managing the creative expression of a media brand on and off-air.
  • Experience with, or deep understanding of, brand management across digital platforms (online, mobile, etc.), including social media.
  • A strong understanding of how to use research and data analytics tools to drive audience engagement and media buying on all platforms.
  • Experience supervising the development and production of live event and series programming.
  • Excellent management skills and an ability to inspire a creative, positive, supportive, and encouraging work environment.


Preferred Qualifications:


  • Experience working in the marketing and/or programming department at a local broadcast station.
  • Experience producing original content that integrates sponsors and advertisers.


Additional Information:


  • This role is considered on-site, which means the employee will work from a Company designated location on an ongoing basis.
  • Reporting Location – Chicago, IL

  • Seniority level

    Executive

  • Employment type

    Full-time

  • Job function

    Marketing and Sales

  • Industries

    Entertainment Providers

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