VP, Head of Creative

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Inviting applications for the role of Vice President, Head of Creative

We are seeking a visionary leader to join as the Head of Creative. This critical role reports into the Chief Marketing Officer and will lead the development and execution of innovative, strategic, and memorable creative initiatives that elevate the Genpact brand on a global scale. This role is pivotal in building and leading a world-class in-house creative organization that drives brand evolution, resonates with key audiences, and sets Genpact apart as AI-first services and transformation organization.

Responsibilities

• Infuse Strategic Mindset into Creative Ideation:
• Collaborate closely with marketing, strategy, and business teams to understand objectives, target markets, and key messages.
• Translate strategic insights into compelling and differentiated creative concepts that effectively communicate Genpact's value proposition.
• Leverage market trends, consumer insights, and data to inform creative strategies and campaigns.
• Development of Memorable and Iconic Ideas:
• Conceptualize and develop innovative ideas that make Genpact memorable and iconic in the eyes of our target audiences.
• Drive the creation of campaigns, content, and initiatives that captivate, engage, and resonate with diverse global audiences.
• Ensure consistency and excellence in creative output across all touchpoints and channels.
• Omni-Channel Idea Application:
• Champion an omni-channel mindset in creative development, ensuring ideas are adaptable and effective across various channels and platforms.
• Collaborate with digital, social media, and content teams to optimize creative assets for maximum impact and reach.
• Oversee the seamless integration of creative concepts across traditional and digital channels to drive brand awareness and engagement.
• Build a World-Class In-House Creative Organization:
• Establish and nurture a team of exceptional creative talent across various disciplines.
• Lead, mentor, and inspire the team to deliver top-notch creative work that aligns with Genpact's brand ethos and business objectives.
• Foster a culture of creativity, collaboration, and innovation within the creative organization.

Qualifications we seek in you!

Minimum Qualifications / Skills

• Proven track within Creative usually represented through a relevant experience in creative leadership roles, preferably in a B2B professional services environment or related industry
• Proven track record of developing and executing high-impact, award-winning creative campaigns across diverse channels
• Ability to blend creativity with strategic thinking, translating business objectives into compelling solutions
• Strong leadership skills with a demonstrated ability to build, motivate and lead high-performing creative teams
• Passion for innovation, staying abreast of industry trends, emerging technologies, and best practices in creative marketing
• Excellent interpersonal skills with the ability to influence and collaborate across different levels of the organization.
• Global mindset and experience working in diverse cultural environments.

Preferred Qualifications/ Skills

• Excellent interpersonal skills with the ability to influence and collaborate across different levels of the organization.
• Global mindset and experience working in diverse cultural environments.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.