VP, Direct to Consumer Business

We are searching for a seasoned Direct to Consumer leader who is passionate about growth and leading a team to excellence.

CORE FUNCTION OF ROLE

Site Operations:

• Manage all aspects of site management, ensuring the website is user-friendly, optically appealing, and optimally working.
• Oversee the day-to-day activities across the websites including merchandising, localization of content, and calendar planning for marketing communications.
• Drive initiatives to improve page load times, checkout processes, and overall site responsiveness to ensure maximum site performance.
• Conduct site audits to maintain customer satisfaction metrics and eliminate potential issues that could impact user experience.
• Implement strategies and site enhancements to deliver tailored shopping experiences for different customers.
• Monitor customer feedback, reviews, and support channels to identify areas for improvement and address customer pain points.

Merchandising Strategy and Execution:

• Develop and implement a merchandising strategy aligned with company goals, and seasonal campaign strategy.
• Curate and manage product assortments, ensuring the right mix of products, categories, and promotions to maximize sales and profitability.
• Analyze sales data, shopper behavior, and market trends to make data-driven decisions for product recommendations and merchandising optimizations.

Personalization:

• Develop and implement personalized marketing strategies to drive tailored content, product recommendations, and offers based on customer preferences and behavior.
• Leverage customer data, segmentation, and predictive analytics to create dynamic and relevant experiences that enhance engagement and drive conversion rates.
• Continuously test and optimize personalization tactics, iterating based on site performance metrics and customer feedback.
• Utilize customer journey mapping and customer touchpoint analysis to identify key moments for personalization and engagement.

Team Development:

• Lead a collaborative work environment where employees actively share knowledge, ideas, and best practices to enhance team cohesion and productivity.
• Provide guidance and mentorship to team members - develop their skills, knowledge, and career paths within company.
• Regularly provide feedback and conduct performance evaluations to identify areas for improvement and growth.
• Promote diversity and inclusion initiatives within the team to create an inclusive and equitable work environment that leverages the strengths of a diverse workforce.
• Manage resources, including personnel and budget to support team development initiatives and goals.
• Develop strategies and contingency plans to ensure the team is well-prepared to handle unexpected challenges in business.

JOB QUALIFICATIONS

• Bachelor’s degree in marketing, Business, Ecommerce, or a related field. MBA preferred.
• Proven experience in ecommerce site operations, site merchandising, or a related role with a successful track record in driving revenue growth.
• Strong analytical skills with the ability to use data to make informed decisions and optimize site performance.
• Knowledge of back-end systems supporting logistics, payment methods, and post purchase touchpoints.
• Experience with ecommerce platforms, personalization tools and content management systems.
• Exceptional leadership and communication skills with the ability to collaborate effectively across teams.
• A passion for staying up to date with industry trends and emerging technologies in eCommerce

Education Requirements:

• 4 year BA or BS college degree is desired