VP, Creative Director

Job Title: VP, Creative Director

Department: Sales and Partnerships

Position: Full-time, permanent, salary & bonus plus benefits

Location: New York, NY Hybrid

Experience Desired: 12+ years experience

About Us:

Betches Media is the leading humor platform for women on the internet, offering audiences a range of cutting-edge and culturally relevant content across web, social, podcasts and events. The multi-media entertainment and lifestyle brand was founded in 2011 by lifelong friends Aleen Dreksler, Sami Sage and Jordana Abraham during their senior year at college, and is one of the earliest digitally native media and entertainment companies founded and led by women.

Today, Betches Media has a reach of 250M+ across all platforms, connecting with fans across every touchpoint. We are funny, honest, and unfiltered, and our mission is to provide a space for all women to get real about life through relatable and shareable content. The company has recently become a public entity after being acquired by UK-based parent company LBG Media, which reaches over a billion people globally every month and aims to be the number one media group for the social generation.

Description:

Betches Media is searching for a VP, Creative Director to develop the creative strategy and vision for Betches and our branded partners and fuel our desire to produce award-winning content. This role is a blend of ideation, execution, creative strategy, functional leadership, and hands-on production. The ideal candidate is a solutions-oriented leader with a focus on best-in-class creative work, who will deliver brand partnerships that connect storytelling with design while managing a team of marketing and branded content creatives. This role will report into Revenue Leadership.

Role & Requirements:

• Lead and develop the creative and strategic direction of our brand partnerships function
• Collaborate with teams across the organization to craft comprehensive creative approaches
• Be a content specialist - understand constraints of various content types, especially video on social media
• Confidently lead and oversee client projects and presentations, helping our team deliver their best work
• Be an integrated thinker, with a tentpole approach - understanding of how to use everything from OOH to experiential in campaign strategies
• Advocate for creative thinking, challenge briefs and strategies, and technical execution to clients when necessary
• Inspire and mentor creative team members, fostering a collaborative and innovative work environment

Qualifications:

• 12+ years of experience in developing creative within a social media, marketing, or advertising environment
• 6+ years of experience managing a team, including other creatives
• Deep understanding of media trends, audience behavior, and creative strategies across all social media platforms including podcast
• Proven ability to proactively solve creative challenges, self motivate, and work both independently and collaboratively.
• Ability to articulate creative ideas and strategies to clients and internal teams
• Strategic thinker with a data-driven and results-oriented approach
• Ability to manage project budgets and resources efficiently, ensuring high quality outcomes
• Proficiency in design softwares and tools such as InDesign, Photoshop, Illustrator, and Keynote highly preferred
• Understanding of UX/UI principles and how they apply to creative brand partnerships
• Familiarity with the latest digital marketing technologies and platforms
• A robust portfolio highlighting social-led campaigns and award-winning work

Compensation:

The expected annual base salary for this role is $155,000 - $200,000. Years of experience, skills, and other factors such as location will be considered when determining the salary offered. Total compensation & offer package will include the following perks below.

Our Perks:

• Paid medical insurance
• Dental & vision insurance
• Paid vacation & holidays
• 401K & transit benefits
• Flexible time off
• Half day Fridays
• Paid parental leave
• Remote work opportunities
• Ongoing company outings
• Opportunity for growth
• Fast-paced, high growth work environment
• Friendly, fun, creative and collaborative team-based work environment

The Application: Apply directly on LinkedIn

Betches Media is committed to being a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, disability, or length of time spent unemployed. We’re actively working to increase the diversity of experience and perspectives on our team, and we want to hear from you!

BETCHES MEDIA LLC is an equal opportunity employer. The materials I submit to BETCHES MEDIA LLC as part of my application for employment (the “Application”) will not be used for limiting or excluding any applicant from consideration for employment on a basis prohibited by local, state, or federal law. Applicants requiring reasonable accommodation in the application and/or interview process should notify a representative of the organization. By submitting this Application to BETCHES MEDIA LLC, I certify that I have not purposely withheld any information that might adversely affect my chances for hiring.

I attest to the fact that the answers given by me are true & correct to the best of my knowledge and ability. I understand that any omission (including any misstatement) of material fact on this Application or on any document used to secure can be grounds for rejection of application or, if I am employed by this company, terms for my immediate expulsion from the company. I understand that if I am employed, my employment is not definite and can be terminated at any time either with or without prior notice, and by either me or the company. I understand that any material I submit throughout the application process, and during potential time of employment, becomes the property of BETCHES MEDIA LLC. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.