VP, Client Director - Entertainment

About Toluna:

Toluna is a fast-growing global market research and insights company that’s challenging the status quo of insights. Through recent acquisitions of GutCheck and MetrixLab, Toluna blends technology with passionate insights experts, creating a high degree of flexibility, speed to insights, cutting edge research methods, and expert consulting. Toluna has deep expertise in market understanding, new product development, creative testing, packaging, brand tracking, and campaign measurement – leveraging a full suite of cutting edge qual, quant, and AI methods.

Active in more than 90 countries, Toluna is a proud partner to more than half of the world’s top 100 brands.

About the Position:

This is a VP, Client Director/Business Development growth role. You must have at least 7+ years of proven client development and management experience where you have demonstrated your capabilities to service an existing client base while driving growth in your business territory through sourcing and securing new clients and business opportunities.

In this position you will be responsible for developing long-term relationships with customers, key business executives and stakeholders. The ideal candidate will have great relationship management skills, business development expertise and strategy experience, with a results-oriented approach to addressing client needs.

This position is specifically focused on the Entertainment industry as we are looking for a candidate to help us expand our Entertainment practice. The ideal candidate will have relationships at the major Studios and Entertainment companies, experience delivering insights and consulting to this industry, and a deep passion for Entertainment.

Requirement – You must have a proven sales background representing a Market Research Agency.

Position Expectations:

• Responsible for developing and executing an annual plan to grow both existing and new business with the goal to meet and strive to exceed assigned quarterly and annual bookings targets.
• Account leader for the businesses being developed and account(s) being assigned.
• Able to translate research and sales expertise into new business development and growth with existing accounts and prospects.
• Lead on developing insightful and strategic sales presentations / proposals and pulling in the appropriate company expertise where needed.
• Guide a cross-functional team to ensure that client objectives, quality, deliverables are met.
• Develop and maintain strategic, senior level “Trusted Advisor” relationships with clients.
• Provide leadership with timely reporting regarding business forecast, sales pipeline, opportunity analysis.
• Partner with Research Managers to create research designs, sample plans, and final analysis storytelling.

Position Qualifications:

• Bachelor’s degree with at least 7+ years of agency related Entertainment industry experience and success selling/delivering research opportunities directly to senior client teams across various applications of primary research, especially creative testing. Experience in any of the following a plus: Digital, Media, Technology, and CPG.
• Self-motivated with a proven ability to drive business to successful close, developing returning and reoccurring client and business opportunities.
• Demonstrated success in all aspects of the project process, including proposal development, research design, analysis, and formal presentation directly to senior client teams.
• Excellent interpersonal and leadership skills with the ability to develop effective working relationships with both internal partners and external clients.
• Excellent active listening skills with the ability to identify problems and determine the appropriate and creative paths to resolution.

We offer:

• A challenging position at a dynamic, innovative, fast-growing global company.
• A flexible work environment with a strong focus on owning and taking pride in your work.
• Career and growth opportunities in line with your skillset and passion.
• A salary package commensurate with role and experience.
• Global onboarding and frequent internal training and sharing opportunities.
• Our employees have exclusive access to Udemy Business. With our company license, you have unlimited access to all external courses.

Note: While efforts have been made to ensure the accuracy of this position description, it is not warranted to be an exhaustive recitation of all position duties; the incumbent may be required to perform duties beyond those listed above.

It is the policy of MetrixLab, a Toluna company, to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.