VP, Analytics & Insights

Role Location: Greater Minneapolis/St. Paul area (partial in-office requirement). This is a hybrid in-office role.

About Bold Orange:

Bold Orange is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside perspective to our clients.

Position Summary

We are seeking a VP, Analytics & Insights to provide inspirational leadership and value with their extensive knowledge of digital marketing, data science and measurement that uncovers insights and opportunities advancing client solutions.

The ideal candidate has a strong lean towards creating solutions, internally and with clients. They should be strategic and have a solid foundation of knowledge in media measurement/modeling, Google Analytics, database marketing principles and statistical modeling. They should bring excellent aptitude with technology and software, the ability to provide actionable business insights through analyzation of complex, high dimensionality data, awareness of best practices, and passion for understanding and implementing evolving industry trends.

The perfect culture add will be curious, passionate, motivated, solution-minded, collaborative, at ease presenting analytical insights and possess an informative and strategic point of view.

Position Duties and Responsibilities

• Partner with internal stakeholders (Strategy, Creative, Technology, Media, SEO) and clients to design, implement, and execute measurement solutions learning agendas and roadmaps that improve media program, website, and marketing program performance. Equal ability to lead statistical/database marketing efforts as financial analysis and statement efforts.
• Lead executive-level conversations to recommend and advise the best appraoch and evaluate results
• Interest and lean toward new business - selling analytics as a part of a holistic solution and/or as an independent service, developing a vision to grow the analytics capability for existing and new clients.
• Succinctly combine multiple data points and present deliverables in an articulate, visually appealing, and easy-to-understand fashion with a clear storyline that addresses client needs and objectives.
• Manage, support, mentor, grow and empower a team of analysts with expertise in marketing performance analysis, dashboarding, website analytics, customer segmentation, financial analysis, ROI modeling, lifetime value analysis, cross channel analysis, and media mix analysis.
• Blend strong analytical aptitude with business acumen to understand marketing strategy, objectives and drive data-driven analyses that serves the customer first
• Recommend KPIs and establish measurement process for media plans, personalization strategies, loyalty programs, and other marketing efforts
• Oversee report definition and generation on marketing (including website/mobile, Paid Media, direct, loyalty program and more) using an array of tools and applications, and promote adherence to defined processes
• Lead the deployment of analytic systems and reporting projects, including website testing, campaign management, Pilot/in-market analysis (A/B and multi-variate test)
• Lead executive-level conversations to recommend and advise the best approach and evaluate results

Required Qualifications

• Minimum of a bachelor’s degree in a relevant quantitative field (e.g., statistics, mathematics, economics, operations, marketing/business, research, social science, or related area)
• 10+ years’ experience leading people and teams
• 10+ years’ experience in reporting and analytics
• 5+ years in an analytical role within a marketing/advertising employment setting
• Experience in a services industry (agency and/or consulting)
• Experience with database marketing, economic modeling, data mining and predictive modeling
• Experience with digital marketing analytics software (Adobe Analytics, GTM, Omniture, Google Analytics, ViQ, etc.)
• Deep understanding of media landscape, site analytics, attribution, and CRM systems for holistic advising (ex. Adobe Omniture, Google 360, Bizible, VisualIQ, Salesforce, Eloqua)
• Strong project management, attention to detail and time management skills
• Adept at identify trends, opportunities, and risk
• Excellent written and verbal communications skills including storytelling abilities and presentation skills
• Working knowledge of one or more analytical software platforms (e.g., SAS, SPSS, R, Alteryx, or open-source data mining tools such as Python)
• Working knowledge of database querying, reporting and visualization tools (e.g., Tableau, Alteryx, SQL).
• Working knowledge of Scrum/Agile experience and methodologies

Who We Are:

Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell-O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bull, no politics. Just honest, hard work and great fun.

Equal Opportunity Employer

We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients or vendors.